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title: "IAS Context Control Segments"
canonical: "https://hub.freewheel.tv/space/BC/115114385/IAS%20Context%20Control%20Segments"
format: markdown
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Overview Contextual targeting is provided via IAS’s (Integral Ad Science) Context Control Segments. See   here   to learn more. IAB Contextual Segments (Content Categories) Pre-defined website classifications agreed upon by the digital advertising industry at large.  It does not include sentiment or emotion analysis, so layering on with IAS brand safety and suitability for content avoidance is recommended. IAS Context Control Segments Provides technology and accuracy to analyze the semantics, sentiments, and emotions of a page. Customizable to address topical concerns, vertical-specific concerns, and suitability to avoid content specifically mentioning a given brand alongside negative content.