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title: "Native Offers"
canonical: "https://hub.freewheel.tv/space/BC/115015921/Native%20Offers"
format: markdown
---
Overview Native offers are a set of defining parameters for delivery that associate to native creatives in a one-to-many fashion, meaning a single native offer may apply to multiple creatives. A native creative is a form of creative that would blend in with the ad experience or site. For example, a native creative could be a banner ad that fits the color and style of a website, so it matches uniformly with the content. Native is a format that could be both the creative type and the inventory type. In order for a native creative to serve, it must match a corresponding type of native inventory. Native offers are available to help uploaded creatives match inventory with native offer specifications. Some common assets of a native offer include a title, description offer, and call to action that can be applied to many different creatives in order to improve efficiency. Once the native offer is created, it must be associated to a creative object for line item association and additional creative details. Accessing Native Offers To access the Native Offers page, navigate to  Trafficking  >  Native Offers  at the top of the screen. Native Offers List View List View Fields Column Name Description Name & ID Name and ID of the created native offer. Advertiser Advertiser who the native offer is created for. Alt ID Custom alternative ID that may be used for separate reporting needs. Archived Either Yes or No. Create a Native Offer Navigate to  Trafficking  menu >  Native Offers  under the Tools menu.  Additionally, native offers may be created by clicking the   button, then clicking   Native Offer   at the top right of the UI. The list view will appear with any native offers created on this account. Click  New Native Offer  on the top right of the list view. A Widget will appear on the right side navigation of the screen with the following fields to complete: Click  Save. Associate Native Offer to a Creative Once a native offer has been created, it is then able to be applied to a  creative . This assures that the native specific information will be associated with the line item that the creative is serving on. Navigate to  Trafficking  >  Creatives  and click on a creative name. Then, navigate to  Overview  >  Ad Content  >  Native Offer . Expand the section to display the following fields: 3. Click  Save & Exit  to apply the changes.