---
title: "Creative Add-Ons"
canonical: "https://hub.freewheel.tv/space/BC/115015873/Creative%20Add-Ons"
format: markdown
---
Overview Creative add-ons are pixels or scripts that get added to existing  creatives  for impression tracking in association with banner or video ads. Creative add-ons can be associated with multiple creatives and can be included by default for all new creatives in an account. Common use-cases include viewability and verification for vendors, as well as impression trackers. Creative add-ons cannot be used with any native creative formats. Accessing Creative Add-Ons To access the Creative Add-Ons page, navigate to  Trafficking  >  Creative Add-Ons  at the top of the screen. Creative Add-On List View List View Fields Column Name Description Name & ID Creative Add-On Name. Type Creative Add-On type, either Pixel or Script. Content JavaScript or tracking pixel URL in the Creative Add-On URL. Creative Type Banner, Native, or Video. Include by Default Include by default for all new creatives.  Secure URL; either secure or not secure. Vendor ID ID associated with the vendor chosen for the creative add-on. Vendor Buzz Key Account buzz key for the vendor used in the creative add-on. Create a Creative Add-On Navigate to  Trafficking  module >  Creative Add-Ons  >  New Creative Add-On.  Additionally, creative add-ons may be created by clicking the  button, then clicking  Creative Add-On  at the top right of the UI. A creation screen will appear with the following fields to complete: * Required Field Name Definition Creative Add-On Name* Enter a desired Creative Add-On name. Advertiser Select an advertiser to apply this creative add-on to. There is also an option to apply this on an account level from the dropdown menu. Selecting Account Level will apply this creative add-on to all creatives in the account. Vendor Associate the creative add-on with a vendor. Creative Type* Banner, Native, or Video creative format. Creative Add-On Type* Pixel or Script format. CPM Cost Associate a CPM cost, represented in a currency figure. Most vendors charge a billable fee for use of their creative add-ons. Include by Default (Toggle) Toggle on or off to include this creative add-on by default to creatives in the account. Creative Add-On URL* The URL that is associated with the pixel for tracking clicks or impressions. Secure (Toggle) Identify if the pixel is secure or not. This can be represented by (https: or http:). Alternative ID Any number or string used to map this object to an object in an outside system. Add Notes Any desired notes for this creative add-on. Status (Toggle) Either Active or Inactive. The default setting is Active. Click  Save  in the lower right corner. Associate the Creative Add-On With a Creative Once the creative add-on has been made, it should then be applied to a  creative  to start operating. Follow the steps below for instructions: Start by navigating to  Trafficking  module > and select  Creatives  under  Core Objects . Click on a creative name to open the  Overview  page, then expand the  Pixels and Scripts  section. Click Select  Creative Add-Ons  and include any desired add-ons to apply. Multiple can be selected at once. Click  Save & Continue  to save the changes.