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title: "CCPA Guidelines and Changes"
canonical: "https://hub.freewheel.tv/space/BC/115015844/CCPA%20Guidelines%20and%20Changes"
format: markdown
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FreeWheel Buyer Cloud is currently registered under the trademark "Beeswax". All pages in this user guide refer to the same product. Overview The California Consumer Privacy Act ("CCPA") is a privacy regulation passed in 2018, which took effect January 1, 2020. Beeswax is classified as a "Service Provider" within this framework, meaning that we process personal data only upon the instructions of our customers and suppliers. This is similar to our designation as a "Processor" with regard to  GDPR . Beeswax is a signatory to the IAB's  Compliance Framework  and Limited Service Provider Agreement and ingests and complies with the privacy strings provided by exchanges we listen to.  Beeswax Customer-Facing Changes A summary of how we treat CCPA privacy strings: If an auction is received with an opt-out signal in the privacy string, we still use the data in the auction request for the purpose of bidding, but obfuscate all the Personal Data thereafter in logs and other endpoints. If an auction includes the privacy string but the user has not opted out, or the auction does not have the privacy string at all, we continue processing the data as expected.  Changed Fields in Log Files Certain fields that are commonly used in RTB are considered “Personal Data”. In order to protect this data from being used or transferred outside of the Beeswax service, these fields are changed when passed in macros, bidding agent requests, augmentor requests, and log files. Specifically, for requests where CCPA applies and the user has opted out, the following fields are affected: Raw Log Field Name Proto Field Name CCPA Handling platform_device_ifa Device.ifa blank platform_device_idfa Device.idfa blank platform_device_didmd5 Device.didmd5 blank platform_device_didsha1 Device.didsha1 blank platform_device_dpidmd5 Device.dpidmd5 blank platform_device_dpidsha1 Device.dpidsha1 blank user_id N/A blank geo_lat Device.lat truncated to 3 decimal places geo_long Device.long truncated to 3 decimal places ua Device.ua blank ip_address Device.ip truncated to 3 octets ipv6_address Device.ipv6 truncated to 6 octets inventory_source_user_id User.id blank Additionally, for records subject to CCPA handling and with an opt-out signal, the following field is added: Raw Log Field Name Proto Field Name Definition us_privacy RegulationsExtensions.us_privacy US Privacy String as defined by the IAB CCPA Compliance Framework, and used to define the regulatory context governing the personal data contained within the associated bid request. Further Questions If you have further questions about Beeswax's CCPA compliance, please feel free to reach out to your Customer Success Manager or to Beeswax Support.