---
title: "March 2025 - Beeswax Release Notes"
canonical: "https://hub.freewheel.tv/space/BC/114786609/March%202025%20-%20Beeswax%20Release%20Notes"
format: markdown
---
> ⚠️ **FreeWheel Buyer Cloud** was previously known as **Beeswax **and **FreeWheel DSP**; any mentions of these names refer to the same product.

### About the Release

**Release Date****: **March 11, 2025

### Other Information

- [Beeswax Release Calendar](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/114786419)
- If you have any questions, please reach out to your Beeswax representative.

---

### **Audience Report**

**What is it?** The Audience Report provides ad delivery breakdowns by audience demographics such as age, gender, income, and other audience attributes to offer a detailed view of campaign volume and engagement across different audience segments. This visibility enables budget optimization toward high-performing demographics and makes it easy to share performance results by audience group.

**How am I affected?** <span style="color: #323232">If interested in activating this feature, please reach out to your Account Representative.</span>

  


### **Peer39 Integration**

**What is it? **Peer 39's contextual pre-bid segments are now available across multiple channels, including extensive scale in connected TV (CTV). Pre-defined or custom segments can be used to tailor campaigns for high-quality, relevant placements.

**How am I affected?** DSP customers will have Peer39 by default. For BaaS customers, please reach out to your account manager to activate Peer39 segments.

<span style="color: #323232">**Resource(s):**</span><span style="color: #323232"> </span>[<span style="color: #323232">Data Partners</span>](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/113803701)

### **PlaceIQ Integration**

**What is it?** The integration combines programmatic advertising with location intelligence to enable cross-device attribution reporting. By leveraging [FreeWheel's Identity Network](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/114327786) with PlaceIQ's location data, this solution measures the impact of digital campaigns on physical store visits, providing a more accurate understanding how advertising campaigns influence store traffic.

**How am I affected? **<span style="color: #323232">If interested in activating this feature, please reach out to your Account Representative.</span>

### Updates to Dimensions in Reporting

**What is it?** the Geo Zip and Open Market Auction Type fields in reporting have been updated. See below for details:

| Field Name | Description | SQL_Datatype | Reporting Destination |
| --- | --- | --- | --- |
| Geo Zip | The type for the Geo Zip dimension has been updated from string to zipcode. This enables users to build visualizations in reporting dashboards. | N/A | Geography Report |
| Open Market Auction Type | This field was previously named "Auction Type" and is now renamed to "Open Market Auction Type" for clarity. | N/A | Performance Report  
Inventory Report  
Bid Performance Report |

**How am I affected?** This feature is automatically available for all accounts; no action is required.

**Resource(s):** [Analytics Data Dictionary](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/113869064)