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title: "Segment Filtering and Favorites"
canonical: "https://hub.freewheel.tv/space/BC/114688367/Segment%20Filtering%20and%20Favorites"
format: markdown
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# Overview

Segment Filters and Favorites are designed to optimize the targeting workflow by enabling efficient segment discovery, selection, and management.

## Supported Applications

Segment Filters and Favorites can be utilized in:

- Line Item Targeting
- Bid Modifiers
- Bulk Editing
- Targeting Presets

## Segment Filters

Segment Filters serve as an advanced search mechanism to narrow segment choices in the User targeting module.

### Filterable Dimensions

- CPM
- Data Provider
- User Count NAM
- User Count EMEA
- User Count APAC

### Filter Mechanics

- Filters consist of a dimension and a corresponding value
- Segments update dynamically based on applied filter conditions
- Non-matching segments become hidden
- Filters use "AND" Boolean logic
- Filters become progressively restrictive as more are added
- Circular markers indicate active filter dimensions

## Segment Favorites

### Marking Favorites

- Click the star icon adjacent to a segment's name to designate it as a favorite

### Viewing Favorites

- Enable the "Show ★ only" toggle to display only favorited segments
- Favorites can be combined with filters and search functionality

### Additional Features

- "Select All Segments" checkbox enables bulk segment selection
- Favorites can be marked in most segment selection interfaces, excluding the Segment List View

## Targeting Presets

Segments can be grouped for reusable line item targeting through the Targeting Presets feature.