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title: "Creative Weighting"
canonical: "https://hub.freewheel.tv/space/BC/114688293/Creative%20Weighting"
format: markdown
---
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# Overview

Creative Weighting enables precise budget allocation across creatives associated with a line item. For example, when creative A demonstrates higher effectiveness than creative B, creative weighting can be configured to serve creative A twice as frequently as creative B.

> ℹ️ Creative weighting cannot be applied across creatives with different sizes or placement types.

## <span style="color: #7a39cb">Process for Setting Up Creative Weighting</span>

1. Start by [creating a line item](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/115507203).
2. In the line item overview, select 'Weighted' from the 'Creative Weighting Method' dropdown.

> ⚠️ 'Random' remains the default behavior, which serves associated creatives randomly.

3. Associate creatives with the line item and assign a value between 1 and 100 for each creative to determine its relative serving weight. Weights will serve in proportion to each other. Example: Assigning creative "A" a weight of 2 and creative "B" a weight of 1 means "A" will serve twice as often as "B" (2:1 ratio).
4. Select **Save & Close** to finalize the configuration.