---
title: "Create an Advertiser"
canonical: "https://hub.freewheel.tv/space/BC/114524520/Create%20an%20Advertiser"
format: markdown
---
---

# Overview

This page outlines the process of creating an advertiser in the UI. An Advertiser is required to [create a campaign](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/113836735) and actively run [line items](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/113836458).

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# Create a New Advertiser

1. Navigate to **Trafficking** > **Advertisers**. <span style="color: #323232">Additionally, advertisers may be created by clicking the </span>:plus: <span style="color: #323232">button, then clicking </span>**Advertiser**<span style="color: #323232"> at the top right of the UI.</span>
2. Click **New Advertiser** on the top right of the list view.
3. From this view, complete the following sections:
  ***Essential Settings****
  ***Required **> Macro (anchor)

| **Field Name** | **Description** |
| --- | --- |
| Advertiser Name* | Type in the name of the advertiser. |
| Advertiser Domain* | The advertiser’s primary domain (e.g. myadvertiser.com). This is required by most exchanges. |
| Advertiser App Bundle | The advertiser app bundle is a unique identifier to the app in each app store’s ecosystem. It is a bundle or package name for Android (e.g., com.myapp.mygame) and a numeric ID for iOS (ex. 123456789). |
| Advertiser Category* | Category of the advertiser’s product or services. This will be a dropdown selection of options. |
| Alternative ID | Any number or string. Used to map this object to an object in your system |
| Notes | Any desired notes that could be applicable to this specific advertiser. These notes may be viewed after creation. |
| Status | Either active or inactive. An inactive status makes this advertiser not eligible for active campaigns. |

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***Defaults***

> ℹ️ These default settings can be applied across all objects associated with this advertiser, including campaigns, line items, and creatives. These objects auto-populate field data that are set at the advertiser level.

***Required**

| **Field Name** | **Description** |
| --- | --- |
| Default Continent* | The continent on which line items will be serving for this advertiser. |
| Default Currency* | Currency type assigned to advertiser campaigns. |
| Default Click URL | Default Click Through URL will be used in creatives that are missing a click-through URL. |
| Default Campaign Preset | Select from a dropdown of different campaign presets created on the account. |
| Default Line Item Preset | Select from a dropdown of different line item presets created on the account. |
| Default Targeting Preset | Select from a dropdown of different line item presets created on the account. |
| Default Creative Thumbnail | Upload a default creative thumbnail and view a preview on the right side of the screen. These files may be uploaded from a computer, via URL, or chosen from an existing file used previously. Supported files are GIF, JPEG, JPEG, JPG, and PNG. Max file size is 5000 KB. |

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***SKAd Tracking***

SKAdNetwork is only applicable for running mobile app install campaigns on iOS 14 or later and is not applicable on the following:

1. iOS 13 or older
2. Android
3. For re-engagement or retargeting campaigns on iOS 14.

When SKAd tracking is enabled, the Advertiser App Bundle attribute must be set in [Essential Settings.](#essential)  
  
Complete this table below when enabling SKAd on this Advertiser:

| Field Name | Description |
| --- | --- |
| Enable SKAd Tracking | Toggle "Yes" or "No" to enable SKAd for this advertiser. |
| SKAd Eligible MMP's (Measurement partner) | A dropdown list of selectable measurement partners for SKAd forwarding. |

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4. Once complete, click **Create & Close** to finish adding this advertiser. After closing, the advertiser's list view will appear to view all created advertisers in this network.

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# Training Resources

> Macro (ui-button)



> Macro (ui-button)