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title: "Analytics"
canonical: "https://hub.freewheel.tv/space/BC/114098263/Analytics"
format: markdown
---
Overview The Analytics module contains various available reports under  Reporting . In addition to pre-built dashboards for Monitoring, Metamarkets, and Performance, users can also create custom  dashboards  to suit specific needs. To have a custom dashboard created, please reach out to your account representative. To see more information on each report type within Analytics, click a report name below: Performance Report Domain Report App Report Inventory Report Bid Performance Report Billing Report Conversion Report Deal Report Events Report Geography Report Platform Report Pacing Report Segment Delivery Report Vendor Report Bid Decision Report Audience Report Video Genre Report Accessing Analytics Module To access the Analytics module, click the  Analytics  menu at the top of the screen . Dashboards To have a new dashboard enabled, please reach out to your account representative. For the purpose of enhancing data accessibility, Buyer Cloud has a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buyer Cloud accounts and have the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards are a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities. For more information, see  Dashboards .