---
title: "Content Targeting"
canonical: "https://hub.freewheel.tv/space/BC/113901804/Content%20Targeting"
format: markdown
---
---

# Overview

Content targeting is typically used to EXCLUDE particular content categories or content ratings. We do not recommend include targeting content categories or content ratings because these values are often not present from the exchanges.

## Targeting Keys

| **Targeting Key** | **Description** |
| --- | --- |
| Content Category | IAB Content Categories. Describes the content category of the website/app |
| Content Rating | Content rating type of the website/app. Values include All Audiences, Everyone over 12, Mature Audiences |
| Language | Language of the website/app<br>> ℹ️ If site/app.content has detected language, that will be used first in targeting. If not, the device's language will be used. |
| Content Genre | Genre of the audio or video inventory.<br>> ℹ️ This field is only available for Audio and Video line items.<br>Below is the defined taxonomy for Content Genre: |
| **Content Genres** | **Line Item Availability** |
| Action | - Audio
- Video |
| Adventure | - Audio
- Video |
| Alternative Music | - Audio |
| Animals | - Audio
- Video |
| Animation | - Audio
- Video |
| Architecture | - Audio
- Video |
| Art | - Audio
- Video |
| Audience Participation | - Audio
- Video |
| Automotive | - Audio
- Video |
| Baseball | - Audio
- Video |
| Basketball | - Audio
- Video |
| Beauty | - Audio |
| Biography | - Audio
- Video |
| Blues | - Audio |
| Boxing | - Audio
- Video |
| Business/Finance | - Audio
- Video |
| Children's Music | - Audio |
| Classic Hits | - Audio |
| Classic Rock | - Audio |
| Classical Music | - Audio |
| Classics | - Audio
- Video |
| College Radio | - Audio |
| Comedy | - Audio
- Video |
| Contemporary Music | - Audio |
| Cooking | - Audio
- Video |
| Country Music | - Audio |
| Crime | - Audio
- Video |
| Dance and Electronic Music | - Audio |
| Documentary | - Audio
- Video |
| Drama | - Audio
- Video |
| Education | - Audio
- Video |
| Entertainment | - Audio
- Video |
| Event | - Audio |
| Fantasy | - Audio
- Video |
| Fantasy Sports | - Audio |
| Fashion | - Audio
- Video |
| Food | - Audio
- Video |
| Football | - Audio
- Video |
| Game Show | - Video |
| Games | - Audio |
| General Variety | - Audio
- Video |
| Golf | - Audio
- Video |
| Gospel Music | - Audio |
| Hard Rock | - Audio |
| Health | - Audio
- Video |
| Hip Hop Music | - Audio |
| Hispanic | - Audio
- Video |
| History | - Audio
- Video |
| Hockey | - Audio
- Video |
| Holiday | - Audio
- Video |
| Home and Garden | - Audio
- Video |
| Home Improvement | - Audio
- Video |
| Horror | - Audio
- Video |
| Independent Cinema | - Audio
- Video |
| Inspirational/New Age Music | - Audio |
| Jazz | - Audio |
| Kids and Family | - Audio
- Video |
| Late Night | - Audio
- Video |
| Law | - Audio
- Video |
| LGBTQ+ | - Audio
- Video |
| Lifestyle | - Audio
- Video |
| Marketing | - Audio |
| Medical | - Audio
- Video |
| Movie | - Audio
- Video |
| Music | - Audio
- Video |
| Musical | - Audio
- Video |
| Mystery | - Audio
- Video |
| Nature | - Audio
- Video |
| News | - Audio
- Video |
| Oldies/Adult Standards | - Audio |
| Other | - Audio
- Video |
| Outdoors | - Audio
- Video |
| Pets | - Audio
- Video |
| Podcast | - Audio |
| Politics | - Audio
- Video |
| Pop Culture | - Audio
- Video |
| Pop Music | - Audio |
| R&B/Soul/Funk | - Audio |
| Reality | - Audio
- Video |
| Reggae | - Audio |
| Religion | - Audio
- Video |
| Rock Music | - Audio |
| Romance | - Audio
- Video |
| Romantic Comedy | - Audio
- Video |
| Rugby | - Audio
- Video |
| Science | - Audio
- Video |
| Science Fiction | - Audio
- Video |
| Shopping | - Audio
- Video |
| Sitcom | - Audio
- Video |
| Soap Opera | - Audio
- Video |
| Soccer | - Audio
- Video |
| Social Impact | - Audio |
| Social Media | - Audio |
| Soft Rock | - Audio |
| Songwriters/Folk | - Audio |
| Sports | - Audio
- Video |
| Sports Talk | - Audio
- Video |
| Talk Show | - Audio
- Video |
| Technology | - Audio
- Video |
| Television | - Audio
- Video |
| Tennis | - Audio
- Video |
| Thriller | - Audio
- Video |
| Travel | - Audio
- Video |
| Unknown | - Audio
- Video |
| Urban AC Music | - Audio |
| War | - Audio
- Video |
| Weather | - Audio
- Video |
| Western | - Audio
- Video |
| World | - Audio
- Video |
| World Music | - Audio |
| Wrestling | - Audio
- Video |