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title: "May 2025 - Release Notes"
canonical: "https://hub.freewheel.tv/space/BC/113901734/May%202025%20-%20Release%20Notes"
format: markdown
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About the Release Release Date : May 13, 2025 Other Information Release Calendar If you have any questions, please reach out to your account representative. App-Ads.txt Support This update includes important details about line item targeting and QPS templates. For more information on how these changes may impact you, please refer to the 'How am I affected' section. What is it?  App-ads.txt functionality has been implemented within the ads.txt targeting option on a line item, and will also be available in logs, antenna, and Metamarkets reporting. This update provides comprehensive ads.txt support for both web and app environments. Additionally,  the status codes  have  been updated to include both ads.txt and app-ads.txt.  See below for the updated status codes: Status Code Updates: Old Targeting Label New Targeting Label Old Targeting Value New Targeting Value No Domain Unknown 0 9 No Ads.txt File Unauthorized 1 8 Ads.txt File Not Scanned Unauthorized 2 8 No Advertising Allowed Unauthorized 3 8 Missing Publisher ID Unknown 4 9 Not Authorized Unauthorized 5 8 Authorized - Reseller No Change 6 No Change Authorized - Direct No Change 7 No Change Reporting Updates: Field Name Description SQL_Dataype Reporting Destination App-ads.txt  Indicates whether the seller of the ad space is Authorized - Direct, Authorized - Reseller, Unauthorized, Authorized, or Unknown. VARCHAR(50) App Report Bid Performance Report Inventory Report Performance Report All Metamarkets dashboards Auction Logs Bid Logs (Including ghost log equivalent) Win Logs (Including ghost log equivalent) How am I affected?   Starting May 13th, 2025, line items and QPS templates without an environment type will automatically target and filter based on app-ads.txt statuses.  To avoid this, add environment type targeting to your line items. For changes to your QPS templates, contact your account representative. Resource:   Ads.txt and App-ads.txt Targeting Lowered Pricing and Reduced Industry Restrictions for FreeWheel/Comcast+ Segments What is it?  The FreeWheel and Comcast Plus segments available in targeting have undergone a 70% price reduction. The regular CPM has decreased from $4.00 to $1.25, while the FreeWheel inventory CPM has dropped from $2.50 to $0.75. Additionally,  competitive industry restrictions have been removed , with only Network Advertising Initiative (NAI) restrictions now applying to FreeWheel/Comcast+ segments. How am I affected?  These updates are automatically applied for all customers who have these segments shared with their buzz keys and account IDs. No action is required from users to access these changes. Resource:  Freewheel Comcast+ Segments