--- title: "Analytics Data Dictionary" canonical: "https://hub.freewheel.tv/space/BC/113869064/Analytics%20Data%20Dictionary" format: markdown --- Overview The Analytics Data Dictionary is a glossary of terms for all available dimensions and measures found in Reporting . Each object includes the dimension or metric name, description, and one or more report scope(s) in which it is available. This document is updated regularly to reflect the introduction of new dimensions, metrics, and product changes.  Some dimensions and metrics are not available by default, based on capabilities enabled on your network. The Analytics Data Dictionary serves as a comprehensive repository of all dimensions and measures accessible within the report builder. Additionally, it provides information on the report availability for each dimension and measure, enabling users to understand which reports can utilize specific data points. Analytics Data Dictionary Column Description Dimension A dimension is a descriptive field for data in an Analytics report, with a data type such as text, date, or number. Dimension values do not change based on changing the time period or other fields in an Analytics report. Examples: Advertiser, Campaign Name, Flight ID Measure A Measure is a numeric or quantitative field for the data being aggregated/calculated/analyzed in a report. Metric values do change based on time period and other dimensions selected in the report. Examples: CPM, Impressions, Spend Report Availability This column lists the specific reports in which the selected dimension or measure is available. To view additional information for a given report type, click one of the reports below: Performance Report Domain Report App Report Inventory Report Bid Performance Report Billing Report Conversion Report Deal Report Conversion Tags Report Geography Report Platform Report Pacing Report Segment Delivery Report Vendor Report Bid Decision Report Audience Report Video Genre Report Video Content (FreeWheel) Report Dictionary Utilize the find feature on your keyboard to search for the field and its corresponding description: Mac: Cmd  + F PC: Ctrl + F Schema Field Description Report Availability Dimension Account Alternative ID The Alternative ID of the account in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Conversion Tags Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Account ID The Account ID as represented in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Conversion Tags Report • DSP Billing Report • Bid Decision Report • Audience Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Account Name The name of the account in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Conversion Tags Report • DSP Billing Report • Audience Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Active The active status of the relevant object in UI. • Pacing Report • Conversion Tags Report Dimension Active Only Filter-only field. Used to indicate whether pacing report queries should be scoped to only active campaigns. • Pacing Report Dimension Ads.txt The ads.txt authorization status for the request. • Performance Report • Inventory Report • Domain Report • Bid Performance Report Dimension Advertiser Alternative ID The alternative ID of the advertiser in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Conversion Tags Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Advertiser Category The IAB category that the advertiser belongs to. • Performance Report • Geography Report • Video Content (FreeWheel) Report Dimension Advertiser Domain The domain of the advertiser in UI. • Performance Report • Video Content (FreeWheel) Report Dimension Advertiser ID The advertiser ID as represented in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Conversion Tags Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Advertiser Name The advertiser name as represented in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Conversion Tags Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Age Exact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+. • Audience Report Dimension Alternative ID The Alternative ID of the deal in UI. • Deal Report Measure Amount USD The invoice row amount, in USD. • DSP Billing Report Dimension App Bundle A platform-specific application identifier intended to be unique to the app and independent of the exchange. • App Report • Conversion Report • Video Genre Report Dimension App ID Application ID. In platform, these are prepended with the relevant exchange prefix for uniqueness. • App Report • Video Genre Report Dimension App Name Name of application reflective of associated data in report. • App Report • Video Genre Report Dimension App-ads.txt The app-ads.txt authorization status for the request. • Performance Report • Inventory Report • Bid Performance Report Dimension Archived Whether the deal is archived or not. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Attribution Method The methodology used to attribute the conversion. • Conversion Report Measure Auctions The approximate count of bid requests eligible at a given stage/reason. • Deal Report • Bid Decision Report Measure Auctions Dropped The approximate count of bid requests dropped in a given stage/reason. • Bid Decision Report Dimension Audio Delivery The delivery method for audio content. Options include: Streaming: Content plays live from the server without downloading the file. Progressive: Content plays while the file is downloading and is stored temporarily on a device. Download: Content is stored on a device for offline use. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Dimension Audio Feed The type of audio content feed. Options include: Music Service: Music apps FM/AM Broadcast: Digital radio station streams Podcast: On-demand podcast episodes • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Measure Average Bid Price Average bid price, in CPM, in the line item's currency. • Bid Performance Report Measure Average Bid Price Post-Shading USD Average bid price, in CPM, after bid shading is applied, in USD. To determine whether bid shading was applied, add the Bid Shade dimension​ • Bid Performance Report Measure Average Viewable Seconds Viewable Seconds / Viewable Impressions • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Base Cpm The default bid CPM set on the line item in UI. • Pacing Report Dimension Bid Hour The datestamp (YYYY-MM-DD HH:00:00) during which a particular bid was made. • Deal Report Dimension Bid Model ID The ID of the bid model object in UI. • Performance Report • Bid Performance Report Dimension Bid Model Name The name of the bid model object in UI. • Bid Performance Report Dimension Bid Modifier ID The ID of the bid modifier object in UI. • Performance Report • Bid Performance Report Dimension Bid Modifier Name The name of the bid modifier object in UI. • Performance Report Measure Bid Rate The bid rate of the campaign/line item, defined as bids / auctions. • Deal Report Dimension Bid Shade The bid shade status of the won impression. • Performance Report • Inventory Report • Bid Performance Report Measure Bid Shading Fee The fee withheld by platform, accrued during the bid shading process. Articulated in line item's currency. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Measure Bid Shading Fee USD The fee withheld by platform, accrued during the bid shading process. Articulated in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Dimension Bidding Strategy The bidding strategy of the line item. • Pacing Report Measure Bids Number of bids submitted to exchange(s). • Bid Performance Report • Deal Report Dimension Broadcast Month Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • DSP Billing Report • Audience Report • Video Content (FreeWheel) Report Dimension Campaign Alternative ID The Alternative ID of the campaign in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign Budget The lifetime budget of the campaign. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign Budget Delivery Through Yesterday The campaign budget delivered through the end of the previous full day. • Pacing Report Dimension Campaign Budget Delivery to Date The campaign budget delivered to date. • Pacing Report Dimension Campaign Budget Type The budget type for the campaign. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign Daily Budget The daily budget cap for the campaign. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign End Date The end date of the campaign. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign ID The ID of the campaign in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report • Bid Decision Report • Video Genre Report • Video Content (FreeWheel) Report Measure Campaign Impressions Impressions served by the campaign. • Pacing Report Measure Campaign Impressions Through Yesterday Impressions served by the campaign, exclusive of the current day. • Pacing Report Measure Campaign Impressions Yesterday Impressions served by the campaign yesterday. • Pacing Report Dimension Campaign Name The name of the campaign in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Campaign OSI OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, to date. • Pacing Report Dimension Campaign OSI Yesterday OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the campaign level, through the end of the previous full day. • Pacing Report Dimension Campaign Revenue Type Campaign revenue type determines how revenue is booked by the advertiser for a particular campaign. CPM and CPC are the most common uses. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Measure Campaign Spend Spend accrued by the campaign. • Pacing Report Measure Campaign Spend Through Yesterday Spend accrued by the campaign, exclusive of the current day. • Pacing Report Measure Campaign Spend Yesterday Spend accrued by the campaign yesterday. • Pacing Report Dimension Campaign Start Date Start date of the campaign. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension City Name of city representative of data in geography report. • Geography Report Dimension City Code Code of city represented in geography report. Represented numerically.  • Geography Report Measure Clicks Number of clicks observed. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report Measure Companion Clicks Number of clicks accrued by either the video or audio's companion banner. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Companion CTR Clickthrough Rate for either the video or audio's companion banner. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Companion Views Number of views accrued by either the video or audio's companion banner. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Performance Report • Video Genre Report Dimension Congressional District Name The name of the user's congressional district. Augmented via Digital Element lookup of IP address on requests. • Performance Report • Geography Report Dimension Content Category Comma-separated list of IAB-defined content categories. Declared by the publisher/SSP. • Inventory Report Dimension Content Language Language in which content associated to the request is written. Declared by the publisher/SSP. • Inventory Report • Video Genre Report Dimension Content Rating Content parental rating as provided by the publisher. • Video Genre Report Dimension Conversion Hour The datestamp (YYYY-MM-DD HH:00:00) for when the platform received the conversion event. • Conversion Report Dimension Conversion Type The type of conversion event. • Conversion Report Measure Conversion Attributed Impressions The number of impressions that drove at least one conversion for an event. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Conversions Attributed Number of conversions that were successfully attributed. • Conversion Tags Report Measure Conversions Non-Attributed Number of conversions that were unsuccessfully attributed. • Conversion Tags Report Measure Conversions' Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the Conversion Tag object if none is provided. Used to represent the value of that conversion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Country Name of country representative of data in geography report. • Geography Report Dimension Country Code Code of country represented as a string of letters. For example United States of America is represented as "USA". • Geography Report Measure CPC Cost per click, reflective of associated report data. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure CPC USD Cost per click, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure CPM Cost per mille (cost per 1,000 impressions). • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report Measure CPM Cost The CPM cost associated with the segment in UI. • Segment Delivery Report Measure CPM USD Cost per Mille (cost per 1,000 impressions), in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report Dimension Creative Alternative ID The Alternative ID of creative in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report Dimension Creative ID ID of creative in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report Dimension Creative Name The name of the creative in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report Dimension Creative Size The dimensions of the creative. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report Measure CTR Click Through Rate, defined as clicks / impressions. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report Dimension Currency The relevant currency. Expressed in ISO-4217 codes. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Currency Symbol The symbol for the relevant currency. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Dimension Data Center The data center where the request was processed. • Performance Report • Bid Performance Report Dimension Day The date YYYY-MM-DD during which a particular bid was made. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Audience Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Day of Week The day of week during which a particular bid was made. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Conversion Tags Report • Audience Report • Video Content (FreeWheel) Report Dimension Deal Alternative ID The alternative ID of the deal, if provided. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Deal Auction Type Deal auction type, adhering to OpenRTB definitions. • Performance Report • Inventory Report • Bid Performance Report Dimension Deal Format The format of the deal (e.g. video). • Deal Report Dimension Deal ID ID of deal in UI. • Performance Report • Inventory Report • Domain Report • Deal Report Dimension Deal Name Name of the deal in the UI, if one was provided. Deals must be added to the deals page for the name to populate in reports. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Deal Seller Status The deal’s status reflected from FreeWheel’s publisher suite, shown for curated and synced deals. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Deal Source How the deal was created in Buyer Cloud (e.g. manual or curated). • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Deal Type The deal type, if provided. Options include open auction, private auction, preferred, and guaranteed. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Delivery Model ID The ID of the delivery model object in UI. • Performance Report • Bid Performance Report Dimension Delivery Model Name The name of the delivery model object in UI. • Bid Performance Report Dimension Delivery Modifier ID The ID of the delivery modifier object in UI. • Performance Report • Bid Performance Report Dimension Delivery Modifier Name The name of the delivery modifier object in UI. • Bid Performance Report Dimension Domain The domain name where the bid request originated. Declared by the publisher/SSP. • Domain Report • Video Genre Report Dimension Drop Order The order in which the evaluations occurred; used for ordering only. • Bid Decision Report Dimension Drop Reason Individual evaluations of eligibility to bid on a given request. • Bid Decision Report Dimension Drop Stage Thematically grouped sets of bid eligibility evaluations (drop reasons). • Bid Decision Report Dimension Education Education level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree. • Audience Report Dimension End Date The provided end date for the deal in UI. • Deal Report Dimension Environment Type Indicates whether the request represents web- or app-based inventory. • Performance Report • Inventory Report • Platform Report • Domain Report • Bid Performance Report • Segment Delivery Report • Video Genre Report Dimension Conversion Tag Alternative ID (formerly Event Alternative ID) The alternative ID of the conversion tag (event) in UI. • Performance Report • App Report Dimension Conversion Tag ID (formerly Event ID) The ID of the conversion tag (event) in UI. • Performance Report • App Report • Conversion Report • Conversion Tags Report Dimension Conversion Tag ID Filter (formerly Event ID Filter) Filter-only field. Used to specify a conversion tag (event) ID. • Segment Delivery Report Dimension Conversion Tag Name (formerly Event Name) The name of the conversion tag (event) in UI. • Performance Report • App Report • Conversion Report • Conversion Tags Report Measure Conversion Tag Order (formerly Event Order) Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier. • Conversion Tags Report Measure Conversion Tag Fire Count (formerly Event Tag Fire Count) Total count of conversions sent to platform via an event. • Conversion Tags Report Dimension Conversion Tag Type (formerly Event Type) The type of conversion event. • Conversion Tags Report Measure Conversion Tag Value (formerly Event Value) The value associated with the conversion event in UI, in USD. • Conversion Tags Report Dimension Exchange Handle Name of the exchange. Analogous to Inventory Source in other reports. • Deal Report Dimension Experiment ID Type The ID type used for segregation of impressions for experiment feature. • Performance Report • Conversion Report Measure Flight Budget The budget associated with the flight in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report Measure Flight Budget Delivery Through Yesterday The flight budget delivered through the end of the previous full day. • Pacing Report Measure Flight Budget Delivery to Date The flight budget delivered to date. • Pacing Report Dimension Flight End Date The end date of the flight. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report Dimension Flight ID ID of Flight in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report Measure Flight Impressions The flight impressions delivered to date. • Pacing Report Measure Flight Impressions Through Yesterday The flight impressions delivered through the end of the previous full day. • Pacing Report Measure Flight Impressions Yesterday The flight impressions delivered yesterday. • Pacing Report Measure Flight Spend The flight spend delivered to date. • Pacing Report Measure Flight Spend Through Yesterday The flight spend delivered through the end of the previous full day. • Pacing Report Measure Flight Spend Yesterday The flight spend delivered yesterday. • Pacing Report Dimension Flight Start Date The start date of the flight. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report Measure Floor Price The floor price associated with the deal in UI. • Deal Report Measure FreeWheel Household ID Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Household ID. Frequently used to represent the number of items purchased, an order number, or other identifier. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure FreeWheel Household ID Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure FreeWheel Household ID Conversions The number of conversions the platform was able to attribute to an impression via the FreeWheel Household ID. • Segment Delivery Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure FreeWheel Person ID Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via FreeWheel Person ID. Frequently used to represent the number of items purchased, an order number, or other identifier. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure FreeWheel Person ID Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Conversion Report • Video Genre Report Measure FreeWheel Person ID Conversions The number of conversions the platform was able to attribute to an impression via the FreeWheel Person ID. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report Measure Frequency (Custom ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Custom ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Freewheel Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Freewheel Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Freewheel Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Freewheel Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (IP-Based) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report Measure Frequency (Liveramp Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Liveramp Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Liveramp Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Liveramp Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Standard with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Tapad Household ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Tapad Household ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Tapad Person ID with Fallback) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Frequency (Tapad Person ID) The average number of impressions exposed to a given user or household, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Gender Gender (M or F). • Audience Report Dimension Geo Zip Geography zip code reflective of corresponding data. • Geography Report Measure Gross Margin Gross revenue accrued, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Measure Gross Margin Percent Gross margin expressed as a percentage of total spend, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Dimension Guaranteed Indicates whether a bid request was guaranteed or not. • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Dimension Home Ownership Home ownership data (either Homeowner or Renter). • Audience Report Dimension Hour The hour during which a particular bid was made. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • Video Content (FreeWheel) Report Dimension Hour of Day The hour of day during which a particular bid was made. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Household Income Total estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+. • Audience Report Measure Impressions Number of impressions counted. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Interstitial Indicates if the ad tag responsible for the bid request accepts interstitial creatives. • Inventory Report Measure Invalid Impression % Percent of measurable impressions deemed to be invalid by vendor. • Performance Report Dimension Invalid Impression Reason Code Reason code for invalid impressions. Can be one of: automated browser, incongruous browser, data center traffic, or UNKNOWN. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Measure Invalid Impressions Number of measurable, invalid impressions. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Inventory Cost Exchange clearing price, in line item currency. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Inventory Cost USD Exchange clearing price, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Inventory Source The name of the exchange in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report Dimension Invoice Row The corresponding element of customer invoices. Contains the following fees: Media paid to inventory source DSP Fee Professional Services Fee Bid Shading Fee Third party data Fee (Broken out by vendor) Small File Serving Fee Large File Serving Fee Cross Device Extension Fee (Broken out by vendor) Cross Device Frequency Capping Fee (Broken out by vendor) • DSP Billing Report Measure IP Conversion Order Optional field passed to platform by customer as part of conversion event, for conversions attributable via IP address.Frequently used to represent the number of items purchased, an order number, or other identifier. • Conversion Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure IP Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Conversion Report • Video Genre Report Measure IP Conversions Number of conversions attributed via IP address. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure IP Conversions Attributed Number of conversions attributable via IP address. • Conversion Tags Report Measure IP Conversions Non-Attributed Number of conversions not attributable via IP address. • Conversion Tags Report Measure IP Conversions Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Dimension Line Item Alternative ID The alternative ID of the Line Item in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report • DSP Billing Report Dimension Line Item Budget The lifetime budget of the line item. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report Measure Line Item Budget Delivery Through Yesterday The line item budget delivered through the end of the previous full day. • Pacing Report Measure Line Item Budget Delivery to Date The line item budget delivered to date. • Pacing Report Dimension Line Item Budget Type The budget type for the line item. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report Dimension Line Item Daily Budget The daily budget of the line item. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Deal Report Dimension Line Item End Date The end date of the line item. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report Measure Line Item Flight OSI OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / flight duration elapsed". Evaluated at the flight level, to date. • Pacing Report Measure Line Item Flight OSI Yesterday OSI, or "On Schedule Indicator", is an index that indicates pacing status at a given point. Represents the ratio "budget delivered / campaign duration elapsed". Evaluated at the flight level, through the end of the previous full day. • Pacing Report Dimension Line Item ID The ID of the line item in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report • Bid Decision Report Measure Line Item Impressions Impressions served by the line item, to date. • Pacing Report Measure Line Item Impressions Through Yesterday Impressions served by the line item, exclusive of the current day. • Pacing Report Measure Line Item Impressions Yesterday Impressions served by the line item yesterday. • Pacing Report Dimension Line Item Name The name of the line item in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report Dimension Line Item Revenue Type Line item revenue type determines how revenue is booked by the advertiser for a particular line item. CPM and CPC are the most common uses. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Dimension Line Item Start Date The start date of the line item. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report Dimension Mapped Seller Name The Seller Name listed in the in the sellers.json file mapped to a taxonomy to consolidate into a single standardized name. • Inventory Report • App Report • Domain Report Measure Match Rate Percentage of impressions matching to demographic data source. • Audience Report Measure Measurable Impression % The percentage of impressions deemed to be measurable. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Measurable Impressions The count of impressions deemed to be measurable. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Measurable Invalid Impressions The measurable impressions deemed to be invalid by vendor. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Measurement Vendor Name The name of the measurement vendor in UI. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Measure Media Spend Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee + Bid Shading Fee (when used), in line item currency. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Video Genre Report Measure Media Spend USD Billable Spend on Media. Defined as Inventory Cost + Discrepancy Allowance + Media Seat Fee + Bid Shading Fee (when used), in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Video Genre Report Dimension Metro/DMA Metro/Demographic Market Area Name. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Metro/DMA Code Metro/Demographic Market Area Code. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Month Name of the month reflective of the data. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • DSP Billing Report • Audience Report • Video Content (FreeWheel) Report Measure Net Margin Net margin accrued, In USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Measure Net Margin Percent Net margin expressed as a percentage of total spend, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Dimension Number of children Number of children in household (0, 1-2, 3+). • Audience Report Dimension Occupation Specific occupation, represented as one of the following: Occupation data: Accountants/CPA Architects Attorneys Beauty Clerical/Office Clergy Computer Professional Counselors Civil Servant Doctors/Physicians/Surgeons Electricians Engineers Executive/Administrator Farming/Agriculture Financial Services Health Services Insurance/Underwriters Interior Designers Landscape Architects Middle Management Military Nurse Occupational Therapy/Physical Therapy Opticians/Optometrist Pharmacist Professional Driver Professional/Technical Psychologist Real Estate Retail Sales Sales/Marketing Self Employed Skilled Trade/Machine/Laborer Social Worker Surveyors Teacher/Educator Veterinarian Work From Home Upper Management/Executive • Audience Report Dimension Open Market Auction Type Auction type, adhering to OpenRTB definitions. • Performance Report • Inventory Report • Bid Performance Report Dimension Paced Only Filter-only field. Used to indicate whether Pacing Report queries should be scoped to only line items using a paced bidding strategy. • Pacing Report Dimension Placement Placement ID, as provided by the publisher. Prefixed with exchange handle. • Inventory Report Dimension Placement Type Placement type declared on the request. Includes but is not limited to: banner, video, banner and video, native, audio, etc. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Bid Performance Report • Segment Delivery Report • Video Genre Report Dimension Platform Bandwidth Indicates if the browser is using WiFi or a carrier service when establishing an internet connection. • Platform Report • Video Genre Report Dimension Platform Browser Name of browser. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Dimension Platform Browser Version Version of browser. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Dimension Platform Device Make Device make. Augmented via Device Atlas lookup of declared user agent string. • Performance Report • Inventory Report • Platform Report • App Report Dimension Platform Device Model Device model. Augmented via Device Atlas lookup of declared user agent string. • Performance Report • Inventory Report • Platform Report • App Report Dimension Platform Device Type Device type. Augmented via Device Atlas lookup of declared user agent string. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Platform JS Indicates whether the browser supports JavaScript. • Platform Report Dimension Platform OS Device operating system. Augmented via Device Atlas lookup of declared user agent string. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Video Genre Report Dimension Platform OS Version Version of device's operating system. Augmented via Device Atlas lookup of declared user agent string. • Platform Report Measure Postback Conversions Conversions emitted to platform via postback endpoint. • Performance Report • App Report • Video Genre Report Dimension Publisher ID Publisher ID declared by the exchange on the request. Prefixed with the exchange handle for uniqueness. • Inventory Report • App Report • Domain Report • Video Genre Report Dimension Publisher Name Publisher Name declared by the exchange on the request. • Inventory Report • App Report • Domain Report • Video Genre Report Measure Reach The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time. The total, or sum of reach displayed in reporting is  de-duplicated . This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report Measure Reach (Custom ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is  de-duplicated . This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Custom ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. The total, or sum of reach displayed in reporting is  de-duplicated . This means that it accounts for unique users across different time periods or segments, ensuring that each user is only counted once. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Freewheel Household ID Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Freewheel Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Freewheel Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Freewheel Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (IP-Based) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Video Genre Report Measure Reach (Liveramp Household ID Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Liveramp Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Liveramp Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Liveramp Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Standard with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Tapad Household ID Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Tapad Household ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Tapad Person ID with Fallback) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Reach (Tapad Person ID) The unique number of people or households exposed to a given medium (campaign, line, or deal) at a given time, using the ID signal declared in the field name for counting. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Region/State Region/State name. Augmented via MaxMind lookup of IP address on requests. • Geography Report Dimension Region/State Code Region/State code. Augmented via MaxMind lookup of IP address on requests. • Geography Report Measure Revenue Revenue accrued, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report Dimension Seat ID The seat used for transacting on the relevant exchange. • Performance Report • Bid Performance Report Dimension Seat Type Seat type campaign. • Performance Report • Bid Performance Report Dimension Segment Alternative ID The alternative ID for the Segment in UI. • Vendor Report • Segment Delivery Report Dimension Segment Key The key of the Segment in UI. • Segment Delivery Report Dimension Segment Name The name of the Segment in UI. • Segment Delivery Report Dimension Sellers.json Seller Name Seller Name listed on the sellers.json file. • Inventory Report • App Report • Domain Report Dimension Sellers.json Seller Status Whether a match was found when looking up the Publisher ID in sellers.json files. Values include: Unknown: No Publisher ID was passed in the bid request to lookup against sellers. Seller Not Found: No match was found to the Publisher ID passed in the bid request  Authorized: This seller is authorized based on the sellers.json table, but the seller type cannot be identified for various reasons.   Authorized - Publisher: A match was found to the Publisher ID and the Seller Type is "Publisher" Authorized - Intermediary: A match was found to the Publisher ID and the Seller Type is "Intermediary" Authorized - Both: A match was found to the Publisher ID and the Seller Type is "Both" • Inventory Report • App Report • Domain Report Dimension Sellers.json Seller Type The value pulled from the sellers.json file. Options include: Publisher: The inventory sold through this account is owned by the named entity and the advertising system pays them directly. Intermediary: The inventory sold through this account is not owned by the named entity, or the advertising systems does not pay them directly. Both: Both publisher and intermediary inventory are transacted by this account. • Inventory Report • App Report • Domain Report Dimension Series Name The content‑level label for the program that an impression is associated with. • Video Content (FreeWheel) Report Dimension Site ID The ID of the site that generated the bid request. Declared by the exchange/publisher. • Inventory Report • Video Genre Report Dimension Site Name The name of the site that generated the bid request. Declared by the exchange/publisher. • Inventory Report • Video Genre Report Measure Spend Spend accrued, in line item currency. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend.  When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Measure Spend per Conversion The ratio of budget spent to conversions accrued, USD. • Performance Report • Video Genre Report Measure Spend USD Spend accrued, in USD. Calculation depends on line item budget type: When budget type is Spend or Impressions, Spend = Media Spend.  When budget type is Spend with Vendor Fees, Spend = Media Spend + Vendor Fees. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Vendor Report • Geography Report • Segment Delivery Report • Deal Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Standardized Content Genre The content genre, standardized by Freewheel. This field is only used with video ad requests. • Video Genre Report Dimension Start Date The provided start date for the deal in UI. • Deal Report Dimension State House District Name The name of the user's state house district. Augmented via Digital Element lookup of IP address on requests. • Geography Report Dimension State Senate District Name The name of the user's state senate district. Augmented via Digital Element lookup of IP address on requests. • Geography Report Dimension Strata Customer Invoice ID An invoice ID pushed to Buyer Cloud from OneStrata that connects OneStrata estimate and Cost Line Identifiers with a Buyer Cloud campaign. This field is only available for clients who use both Buyer Cloud and OneStrata. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Pacing Report • Deal Report • DSP Billing Report • Video Genre Report • Video Content (FreeWheel) Report Dimension Supplier Deal Name The name of the deal passed from the SSP, if available. • Performance Report • Inventory Report • App Report • Domain Report • Deal Report Dimension Test Group ID The ID of the test group associated with the line item. • Performance Report • Conversion Report Dimension Test Group Name The name of the test group associated with the line item. • Performance Report • Conversion Report Dimension Test Plan ID The ID of the test plan associated with the campaign. • Performance Report • Conversion Report Dimension Test Plan Name The name of the test plan associated with the campaign. • Performance Report • Conversion Report Dimension Time Window Filter-only field. Used to specify the lookback window for the Bid Decision Report. • Bid Decision Report Measure Unique Control Group Conversion Orders Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. • Inventory Report Measure Unique Control Group Conversion Value Optional field passed to platform by customer as part of conversion event, for conversions attributable to the control group across all conversion attribution methods. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Inventory Report Measure Unique Control Group Conversions The number of conversions across all conversion attribution methods attributed to the control group. • Inventory Report Measure Unique Conversion Orders Optional field passed to platform by customer as part of conversion event, for conversions across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Unique Conversion Value Optional field passed to platform by customer as part of conversion event, for conversions across all conversion attribution methods. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Unique Conversions The number of unique conversions counted across all conversion attribution methods (User ID, IP Address, FreeWheel Household ID, and FreeWheel Person ID). • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Unique Treatment Group Conversion Orders Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group across all conversion attribution methods. Frequently used to represent the number of items purchased, an order number, or other identifier. • Inventory Report Measure Unique Treatment Group Conversion Value Optional field passed to platform by customer as part of conversion event, for conversions attributable to the treatment group across all conversion attribution methods. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Inventory Report Measure Unique Treatment Group Conversions The number of conversions across all conversion attribution methods attributed to the treatment group. • Inventory Report Measure User ID and Postback Clickthrough Conversions The number of conversions attributed to click activity. • Performance Report • App Report • Video Genre Report Measure User ID and Postback Conversion Order Optional field passed to platform by customer as part of conversion event. Frequently used to represent the number of items purchased, an order number, or other identifier. • Conversion Report • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure User ID and Postback Conversion Value Optional field passed to platform by customer as part of conversion event. Will use the default value set on the conversion tag object if none is provided. Used to represent the value of that conversion. • Conversion Report Measure User ID and Postback Conversions Number of conversions attributed on user ID, or via postback. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Segment Delivery Report • Video Genre Report Measure User ID and Postback Viewthrough Conversions The number of conversions attributed to view activity. • Performance Report • App Report Measure vCPM The CPM calculated against viewable impressions "Viewable" CPM, calculated using viewable impressions. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Vendor Fee Currency Code The currency code applicable for the vendor fee. • Vendor Report Dimension Vendor Fee Name The name of the Vendor Fee. • Vendor Report Measure Vendor Fees Vendor fees accrued. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Vendor Report Measure Vendor Fees USD Vendor fees accrued, in USD. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Deal Report • Vendor Report Dimension Vendor ID The ID of the Vendor. • Vendor Report Dimension Vendor Name The name of the Vendor. • Vendor Report Dimension Vendor Type The Vendor type; standard or custom. • Vendor Report Dimension Video API Supported API frameworks for an impression. • Video Genre Report Dimension Video Boxing Allowed Indicates if letter-boxing of 4:3 content into a 16:9 window is allowed. • Video Genre Report Measure Video Closes Number of video closes. • Video Genre Report Dimension Video Companion Required Indicates if a banner companion ad is required to accompany the video. • Video Genre Report Measure Video Complete Percent Percentage of video completed. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Video Completes Number of video ads that played to 100% completion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Video Duration Duration of video creative. • Performance Report • Video Genre Report Measure Video Fullscreens Number of video fullscreens. • Video Genre Report Measure Video Midpoints Number of video ads that played to at least 50% completion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Video Mutes Number of video mutes performed. • Video Genre Report Measure Video Pauses Number of video pauses performed. • Video Genre Report Dimension Video Placement The placement type for the video impression. • Performance Report • Inventory Report • Domain Report • Video Genre Report Dimension Video Playback Method Video playback method, as determined by the publisher. • Video Genre Report Dimension Video Player Size Video player size. • Performance Report • App Report • Domain Report Dimension Video Player Size Size of the video player used to generate the impression. • Video Genre Report Measure Video Plays Number of video ad plays. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Video Protocols Video protocols that are accepted by the publisher. • Video Genre Report Measure Video Q1s Number of video ads that played to at least 25% completion. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Video Q3s Number of video ads that played to at least 75% completion. • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Video Resumes Number of video resumes performed. • Video Genre Report Dimension Video Skippable Whether the trafficked creative could have been skippable. • Video Genre Report Measure Video Skips Number of video ad skips registered. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Video Start Delay The start delay in seconds for pre-roll, mid-roll, or post-roll video ad placements. • Video Genre Report Measure Video Unmutes Number of video unmutes performed. • Video Genre Report Measure Viewability % The percentage of measurable impressions deemed to be viewable by vendor. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Dimension Viewability Vendor Name Name of the viewability vendor associated with the pixel used on the relevant creative. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report Measure Viewable Impressions The number of measurable impressions deemed to be viewable by vendor. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Viewable Seconds Total number of seconds that ads were deemed to be viewable by vendor. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Geography Report • Segment Delivery Report • Video Genre Report Measure Viewthrough Conversions The number of conversions attributed to impression activity. • Performance Report • App Report • Video Genre Report Dimension Week Week of the provided data; in YYYY-MM-DD format. Will display the day, month, and year.  • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • Audience Report • Video Content (FreeWheel) Report Measure Win Rate The rate at which bids result in impressions. Defined as bids/impressions. • Bid Performance Report • Deal Report Dimension Year Year of the provided data; in YYYY format. • Performance Report • Inventory Report • Platform Report • App Report • Domain Report • Conversion Report • Vendor Report • Geography Report • Bid Performance Report • Segment Delivery Report • Conversion Tags Report • DSP Billing Report • Audience Report • Video Content (FreeWheel) Report