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title: "December 2024 - Beeswax Release Notes"
canonical: "https://hub.freewheel.tv/space/BC/113836371/December%202024%20-%20Beeswax%20Release%20Notes"
format: markdown
---
FreeWheel Buyer Cloud  was previously known as  Beeswax  and  FreeWheel DSP ; any mentions of these names refer to the same product. About the Release Release Date : December 10, 2024 Other Information Beeswax Release Calendar If you have any questions, please reach out to your Beeswax representative. New Fields Added to Logs and Metamarkets What is it?  New fields and updates to existing fields are now available for reporting in logs and Metamarkets. Field Name Description SQL_Datatype Reporting Destination available_deal_ids This field has been updated to be 1MB (1 Million+ characters) from the original 1024 characters. VARCHAR (1048576) Auction, Bid, Ghost Bid Logs   How am I affected?  This feature is automatically available for all accounts; no action is required. Resource(s):  Beeswax API Logs Ghost Bidding for Line Items What is it?  Ghost bidding can be activated on line items to measure the impact of media buys without incurring additional costs. It employs "ghost bids" to create a control group, enabling Beeswax to compare conversion rates and assess the true effectiveness of ads. This upgrade facilitates attribution and incrementality analysis, making it easier to measure the impact of advertising efforts. How am I affected?  This feature is automatically available for all accounts; no action is required. Resource(s)  Ghost Bidding ,  Incrementally Report Pacing Multiplier Update What is it?  The pacing multiplier feature has been enhanced to accept decimal values between 1.0 and 3.0, replacing the previous cap of 2.0. This expansion provides a wider range of options for adjusting spending behavior on line items. How am I affected?  This feature is automatically available for all accounts; no action is required. Resource(s):  Pacing