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title: "Pause Ads Buyer's Guide"
canonical: "https://hub.freewheel.tv/space/BC/113836229/Pause%20Ads%20Buyer's%20Guide"
format: markdown
---
Overview Pause ads are non-intrusive ad placements that appear when viewers pause streaming content, offering high-attention moments without disrupting the viewing experience. Pause ads are currently available through the following inventory partners: FreeWheel.  To set up pause ads with FreeWheel publishers, follow the steps outlined below. Magnite, TripleLift, PubMatic, and Index Exchange. To learn more, reach out to the Inventory Desk team ( inventorydesk@freewheel.com ). Set Up a Pause Ad with FreeWheel Note that only static image creatives are currently supported. To properly configure a pause ad with a Streaming Hub seller, do the following: Agree on deal terms and type (either private marketplace or programmatic guaranteed) with the FreeWheel publisher, who will also provide any required creative specs (such as height and width). Note: The Buyer Cloud Inventory Desk team can source deals on your behalf. To get started, reach out to  inventorydesk@freewheel.com . Provide your Customer or Account Seat ID to the publisher. For more information on using seat IDs, see  Seat IDs . The publisher creates the deal and emails the deal details, including the following: Deal ID Deal start and end dates Deal floor price Add the deal ID as a deal in Buyer Cloud. For a full explanation on how to create a deal in Buyer Cloud, see  Deals . Create a  video  line item targeting the deal ID. All FreeWheel pause ads are configured as video line items, despite the creative being a static image.  For programmatic guaranteed deals, follow the line item creation steps in  Guaranteed Line Items .  Create a new creative and select  video  as the Creative Type. Select the  Non-Linear VAST, Image  creative template (template ID: 26). When using the Non-Linear VAST, Image template, note that: Image files must be uploaded; third-party tags aren’t supported. Supported image formats include JPEG and PNG. When creating creatives, keep in mind: Publishers may require specific creative specs  As always, creative pre-approval will be triggered for all FreeWheel programmatic guaranteed deals; for private marketplace deals, it may also occur based on publisher setup.  Associate the creative to the line item. Additional Information Campaign performance for pause ads can be measured in  Report Builder . Use the Deal Report for measuring deal-specific metrics. For help troubleshooting deals, see  Troubleshoot Deal Delivery  or contact your account representative.