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title: "Trafficking"
canonical: "https://hub.freewheel.tv/space/BC/113836181/Trafficking"
format: markdown
---
Overview    Trafficking is a fundamental process of managing and optimizing  Campaigns  across various platforms and channels. Trafficking encompasses tasks such as  creating a campaign , targeting specific audience segments, and selecting ad creatives. Additionally, there are different  data offerings  that help traffic campaigns by leveraging advanced algorithms and machine learning techniques to optimize ad delivery and maximize campaign ROI. Accessing Trafficking Module The  Trafficking  module is positioned in the top left corner of the UI navigation. Hovering over the Trafficking module button reveals access to both  Core Objects  and  Tools .    Trafficking Core Objects The objects listed below are important for understanding how a campaign may be trafficked effectively. Advertisers Advertisers sit at the top of the hierarchy amongst Advertisers, Campaigns and Line Items. Create an advertiser in your account to assign a campaign, then a line item for successful Campaign workflow. Campaigns Creating a campaign allows creating particular settings like start/end dates and budget for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. Line Items A Line Item is the part of the campaign that is configured for specific delivery goals within the UI. It corresponds to a given buying activity, defined by a bidding strategy, targeting criteria, and associated creatives. Creatives Creatives are associated to line items and contain the actual graphic that will serve during flight.  Campaign Trafficking Workflow To begin trafficking campaigns in correctly, it's necessary to create specific objects. There is a hierarchical approach to campaign setup, meaning certain steps outlined below must be completed before advancing to others. Create an Advertiser Add a Creative to Associate with Line Items This step can be done anytime after the advertiser exists. Create a Campaign and associate to the Advertiser Create a Line Item and associate with the Campaign Training Resources