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title: "Create a New Creative"
canonical: "https://hub.freewheel.tv/space/BC/113705198/Create%20a%20New%20Creative"
format: markdown
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Overview This page outlines the process for adding new creatives and performing a bulk upload in the UI. Creatives can be created using one of four template types: Banner, Video, Native, or Audio. These templates define the format of the creative to be associated with the line item. The Creative Bulk Upload feature enables the upload of a zip file containing images or a spreadsheet of tags, which automatically generates Creative Assets and their corresponding Creatives. Each valid image in the zip file or each tag in the spreadsheet will be used to create these assets and creatives. To view a list of supported creative macros, please see  Macros . Create a New Creative Navigate to  Trafficking  >  Creatives  > and select  New Creative  at the top right of the list view.  Additionally, creatives can be created by selecting the  button, then clicking  Creative  at the top right of the UI. A window will appear with the following fields to complete Field Name Description Advertiser* Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account.  Creative Name* Give the Creative a name that is relevant to its purpose. An example is: "Spring Banner Creative" Creative Type* Select the type of creative: Banner, Video, Native, or Audio. Creative Template* Creative templates are used to build different types of creatives. For example, to create a banner ad where Buyer Cloud hosts and serves the images, select “Banner Image”. To create a banner ad  where a JavaScript tag is provided to Buyer Cloud via the client, select “Banner JS Tag." Next, a screen will appear with four tabs to navigate through in order to complete the creative setup:  General ,  Line Item Association ,  Summary , and  Activity Log . Available Creative Types and Templates The following creative types are available: Creative Type Template Type Considerations Banner Banner iFrame Tag This creative type differs from the Banner JS Tag template in order to accommodate the  imp.banner.btype  OpenRTB field, which allows publishers and exchanges to block either JavaScript or iFrame creatives. It is essential to select the appropriate tag type based on whether your ad tag contains  <script>  or  <iframe>  HTML tags. Choosing the incorrect creative type may result in the ad being blocked by the publisher or failing to render correctly on the page. Please note that Mopub will block creatives using this creative template, as they do not allow iFrame creatives to serve on their network. Banner Image Use banner image creatives when you have a raw image asset as your creative. Image assets should be in .gif, .jpg, .jpeg or .png formats. Banner JS Tag This creative type is distinct from the Banner iFrame Tag template to accommodate the `imp.banner.btype` OpenRTB field (where publishers / exchanges can choose to block JS and/or iFrame creatives). Take care to select the relevant tag type according to whether your ad tag includes <script> or <iframe> HTML tags. If the wrong creative type is selected, there's a chance that the ad will either be blocked by the publisher, or won't render properly on the page. Banner MRAID Tag Use this creative type when you have an MRAID tag. HTML5 When uploading an HTML5 zip file, ensure it contains only one HTML file that references all included image files within the same folder. Please verify that all referenced images are present in the zip file with correct file names. Always test the zip file locally before submission to ensure proper display. Additionally, do not include separate JavaScript files or Google Web Designer code. HTML5 creatives are used to support advanced creative formats, such as playables, within the Buyer Cloud platform. These creatives offer flexibility and interactivity, allowing for a more engaging user experience. Supported File Format HTML Zip Upload Instructions: What to include: HTML File: primary asset of the creative. Include other files that are referenced by the HTML. These files types include: CSS, JPG, JPEG, GIF, PNG, JSON, XML, SVG - Max File size: 2MB If the creative requires additional assets (e.g., images, scripts), these should either be embedded within the  .html  file or hosted externally on a third-party Content Delivery Network (CDN). The assets can then be referenced directly from the  .html  file. Tracking Clicks To track clicks within the HTML5 creative, the  {{CLICK_URL}}  macro must be included in the creative’s code. Serving MRAID HTML5 Creatives For MRAID (Mobile Rich Media Ad Interface Definition) HTML5 creatives, specific steps are required to invoke the MRAID functionality. The  .html  file should reference MRAID via one of the following methods: Direct SDK Call : This method allows the ad container to access the SDK’s built-in MRAID library. html <script src="mraid.js"></script> Custom CDN Hosting : This method allows the client to host the MRAID library on their own CDN instead of relying on the SDK for MRAID support. html <script src="https://[host]/libraries/mraid.js"></script> Caveats for MRAID HTML5 Creatives Targeting : MRAID HTML5 creatives should only be associated with line items targeting MRAID and in-app inventory. Creative Preview : The creative preview URL does not support MRAID. As a result, the HTML5 preview will not function as expected. However, the creative will render correctly when served on MRAID inventory programmatically. Dynamic macros  : Dynamic macros from a Data Augmentor or Custom Bidding Agent are not supported for HTML5 creatives hosted in Buyer Cloud. Video Non-Linear VAST, Image This creative type is only used for static pause ad creatives. For more information on configuring pause ads, see the  Pause Ads Buyer's Guide . When using this creative type, note that: Image files must be uploaded, third-party tags aren’t supported. Supported image formats include jpeg and png. Video VAST, Inline This creative type is used for a raw video asset. Raw videos should be uploaded in .mp4, .mov, or .flv formats. Buyer Cloud will transcode the videos into multiple formats and bit rates for optimal delivery across platforms. The default max file size for uploads is 30MB. This file size limit can be raised up to (but not over) 250MB. For details on HD video requirements, see the  HD Video  section below. Video VAST, Wrapper This creative type should be used when a VAST tag from a third-party ad server is available. Video companion events will not be tracked when using a third-party tag. Additionally, macros included in the XML will not expand, so the macros must be included directly in the VAST tag and passed to the XML. For details on HD video requirements, see the  HD Video  section below. Native Native App Promo Icon The Native App Promo Icon creative promotes app installs, and is only available for custom exclusive supply use cases. It is not supported by any of our publicly available inventory sources. Required assets include: Title, Description, and Mobile App Icon (must be 1:1 and at least 256 x 256). Native Image App Install The Native Image App Install creative promotes app installs, and is available on AdX and Mopub. Required assets include: Title, Description, Main Image (1200 x 627), Mobile App Icon and Call-to-Action. Native Image Content The Native Image Content creative focuses on branding or standard performance metrics and is available on AdX, AdYouLike, and TripleLift. Required assets include: Title, Description, Main Image (1200x627), Advertiser Logo, Advertiser Name, and Call-To-Action. Native Video App Install (Inline) The Native Video App Install creative promotes app installs, and is available on AdX and Mopub. Required assets include: Title, Description, Video, Main Image (1200x627), and Mobile App Icon Native Video App Install (VAST/VPAID Wrapper) The Native Video App Install (VAST/VPAID Wrapper) creative promotes app installs, and is available on AdX and MoPub. Required assets include: Title, Description, Video, Main Image (1200x627), and Mobile App Icon Native Video Content (Inline) The Native Video Content creative focuses on branding or standard performance metrics and is available on AdX, and AdYouLike. Required assets include: Title, Description, Main Image (1200x627), Video, Advertiser Logo, Advertiser Name, and Call-to-Action. Native Video Content (VAST/VPAID Wrapper) The Native Video Content(VAST/VPAID Wrapper) creative promotes app installs, and is available on AdX, AdYouLike, and RichAudience. Required assets include: Title, Description, Main Image (1200x627), Video, Advertiser Logo, Advertiser Name, and Call-to-Action. Audio Audio VAST, Inline Use these creative types when you have a raw audio asset. Raw audios should be uploaded in .mp3, .wav, wma or .ogg formats. The default max file size for uploads is 2MB. Audio VAST, Wrapper HD Video HD Video Creatives are a requirement for some publishers that want to maintain a high-fidelity experience for their viewers. These requirements are enforced at the publisher level rather than by the exchange, and are most common among OTT/CTV publishers.  Video Transcoding To enable transcoding of HD creatives, select one of the below options from the dropdown when uploading a new asset.   Transcoding Option Bitrate When to use HD Variable Bitrate 400-20,000 kbps Used for OTT/CTV activity (excluding Hulu and Peacock). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests. HD Constant Bitrate 20,000 kbps Used for buying Hulu inventory. More information on Hulu’s requirements can be found in  Disney and Hulu Buyer's Guide . HD Constant Bitrate (MP4 Only) 20,000 kbps Used for buying Peacock Inventory. Please reach out to your Account Manager to enable this transcoding option.   Default (non-HD) 400-600 kbps Used for non-OTT/CTV activity Please contact your Account Representative if the default transcoding option in the UI needs to be changed from ‘Default non-HD' to an HD option. HD Video Creative Requirements Please reach out to your Account Representative to discuss increasing this max file size Creatives must meet the requirements below to be eligible for HD transcoding. Please make sure these additional requirements are met prior to setting up HD video creatives: Audio is required 2 audio channels only  Letterboxing on 1.78:1 (16:9) or pillarboxing on 1.33:1 (4x3) content is not allowed. Asset must have constant frame rate Video Aspect Ratio 16:9, 4:3 (3:2 is not accepted) Video Size 1280x720, 1920x1080, or 1440x1080 Video Bitrate 15-30 Mbps (CBR) Video Frame rate 23.98, 25, or 29.97 Video Format Quicktime (.mov) or Mpeg-4 (.mp4) Video Max file size 100 MB* Video Max length 300 seconds Common duration lengths: 15s, 30s, 60s. Any video longer than 60 seconds may need to confirm inventory source availability Video Color Space 4:2:2 Audio Bitrate 192 kbps minimum Audio Sample Rate 48 kHz Video Codec H.264 General Tab The General tab contains all relevant information about the creative. Depending on the creative template selected, the General tab workflow may appear different. Please use the directory below to view which fields need to be completed for a corresponding template. For optimal results, filter the table to match the specific creative template in use. This ensures that only the relevant fields under the General tab for that particular template type are displayed. Creative Fields Directory Creative Creative Template Field Workflow Section Description Banner Banner - JS Tag, Banner - MRAID Tag, Ad Server Macros Ad Content If the ad tag is from one of the listed Ad Servers, the ad server can be selected, and Buyer Cloud will attempt to detect and replace the appropriate macros. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Advertiser Advertiser Overrides Associate the creative with a particular advertiser by selecting an advertiser from the dropdown menu. Advertisers can be selected from any that are created on this account. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Advertiser App Bundle Advertiser Overrides The Advertiser App Bundle is a unique identifier to the app in each app store’s ecosystem. It is a bundle or package name for Android (e.g. com.myapp.mygame) and a numeric ID for iOS (ex. 123456789). Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Alternative ID Basic Information Any number or string. Used to map this object to an object in an outside system. Audio Audio - VAST Wrapper, Audio Ad Duration Creative Attributes Add the duration for the audio. This can be selected from common options of 15, 30, or 60 seconds. Or, it may be added as a custom amount of time in seconds. Audio Audio - VAST Wrapper, Audio Bitrate Creative Attributes Choose from common bitrate options, or enter a manual bitrate option. Native, Video, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, Audio MIME Type Creative Attributes Select from the options: MP4 MPEG OGG WAV WEBM Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Category Advertiser Overrides The category of the advertiser. For example, if the advertiser is Ford Motor Company, the advertiser category would be “Automotive”. If this field is left blank, it will inherit the advertiser category set when the Advertiser object was created. Audio, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Native - App Promo Icon, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Click Trackers Pixel and Scripts Add a URL for a click tracker if desired. Multiple URL trackers are supported. Audio, Banner, Native, Video, Audio - VAST Inline, Banner - Image, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline Click URL Ad Content If the ad tag is from one of the listed Ad Servers, the ad server can be selected, and Buyer Cloud will attempt to detect and replace the appropriate macros. Audio Audio - VAST Inline, Companion Asset Ad Content A creative ad image (with extension .gif, .jpg, .jpeg or .png). If choosing to add a companion asset, upload the creative asset. Selecting "Use HTML" will allow users to paste raw HTML to be served as the companion ad. Video Video - Vast Inline, Companion Asset Ad Content Choose to either upload an asset through a file or raw HTML to be served as the companion ad. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Creative Add Ons Pixel and Scripts This is where a creative add-on may be applied. Select from a list of add-ons created in the account. Banner, Video, Banner - Image, Video - Vast Inline, Creative Asset/Asset Ad Content Either “Choose an Existing Asset” or “Upload a New Asset”. Only assets uploaded beneath this advertiser will appear in the “Choose an Existing Asset” drop down Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline, Creative Vendor for GDPR Consent Creative Attributes Creative Vendors for GDPR consent. Select via dropdown. See  GDPR Guidelines and Changes  for more. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Creative Vendor for GDPR Consent Creative Attributes This field is a dropdown list featuring the latest GDPR vendor IDs from the IAB. It allows for the selection of one or more vendors. For the creative to be served, consent must be obtained for all selected vendors. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Domain Advertiser Overrides The domain of the advertiser. For example if the advertiser is Ford Motor Company, the advertiser domain would be www.ford.com. Banner Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Expandable Direction Creative Attributes The direction in which an expandable will expand, if applicable. Banner Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Expandable Type Creative Attributes Select if the tag expands automatically, on user click, on user rollover, or does not expand. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Fee Amount Vendor Fees Configure an amount based on the Fee Type selected. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Fee Type Vendor Fees There are three types of vendor fees: Default (dollar figure), CPM (select a currency and amount), and Custom Percent. Banner Banner - HTML5, HTML Asset Ad Content Either “Choose an Existing Asset” or “Upload a New Asset”. Only assets uploaded beneath this advertiser will appear in the “Choose an Existing Asset” drop down Banner Banner - HTML5 In-Banner Video Creative Attributes In-banner video can be targeted in two ways: Using a video line item that targets in-banner video using the  Video Placement Type  targeting field. This line item only serves on bid requests that are looking explicitly for video ads with in-banner video. Using a banner line item that is associated with an HTML5 video creative, if the HTML5 creative has a value of  Auto-play  or  Click-to-play  for the  In-Banner Video  creative attribute field. This line item only serves on inventory that allows in-banner video ads. Select whether it is click-to-play or autoplay.  If there is no video, select no-video. Audio, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Landing Page URL Exchange Specific Options This field allows the setting of a custom landing page URL which can be used by Google Adx. By default, the system uses the click URL from the ad’s creative. If a URL is entered in the “Landing Page URL” field, it will replace the default click URL. Banner, Video, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Video - Vast Inline, Landing Page URL Exchange Specific Options This is the full URL that the user will land on after clicking on the creative. For example,  www.ford.com/landingpage/fordfocus. Failure to include the full URL may result in creatives being rejected by Google’s AdX. Native Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Main Image Ad Content Upload a main image asset. Supported files are gif, jpeg, and png. Max file size is 400 kb. Banner Banner - MRAID Tag, MRAID Playable Creative Attributes Whether the creative is a playable game in MRAID. This is required to be set when running on MoPub. Native Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Native Offer Ad Content Select a Native Offer that is assigned to the associated advertiser.  Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Pixels Pixel and Scripts A maximum of ten 3rd party pixels can be added per creative. These pixels will be fired simultaneously with the tracking of the impression by the system. Audio Audio - VAST Inline, Video Vast, Inline Primary Asset Ad Content Audio: Choose Existing Asset : Choose an audio asset that has already been uploaded to Buyer Cloud for the selected advertiser. Upload New Asset : Upload a new audio asset. Any any audio uploaded will need to be transcoded by Buyer Cloud and may take several minutes. The creative creation page can be saved and left while the encoding process is ongoing. However, the creative cannot be set to active until encoding is complete. Video: Choose Existing Asset : Choose a video asset you have already uploaded to Buyer Cloud for the selected advertiser. Upload New Asset : Upload a new video asset. Note that any video uploaded will need to be transcoded by Buyer Cloud and may take several minutes. You can save and leave the creative creation page while this is encoding, but you will need to wait until encoding is done before setting the creative active. Transcoding Options Default (non-HD) : Used for non-OTT/CTV activity HD Variable Bitrate : Used for OTT/CTV activity (excluding Hulu). This offers the widest range of supported bit rates which will increase creative match rates against incoming bid requests. HD Constant Bitrate : Used for buying Hulu inventory only. More information on Hulu’s requirements can be found  here . Audio, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline Progress Events Pixel and Scripts Add progress events by choosing a time during ad duration and a URL for tracking. Banner Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Responsive Size Creative Attributes Toggle “Yes” if the creative adjusts size; select “No” if it is a fixed size. Audio, Banner, Native, Audio - VAST Inline, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Scripts Pixel and Scripts Additional JS tags to be called at the same time as the impression. This field should contain a URL, for example:  https://ad.doubleclick.net/ddm/trackimpj/[additional_pareters] Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Secure Basic Information Either Secure or Insecure. Secure means that the creative is SSL compliant and can therefore run on publisher inventory that requires SSL compliant creatives. “Insecure” means that the creative is not SSL compliant. It is recommended to leave this setting as “Secure.” Audio, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Video - Vast Inline, Video - Vast Wrapper, Native - Video App Install Inline Skippable Creative Attributes Toggle from "yes" or "no".  Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Start Date/End Date Basic Information The desired dates for this creative to serve when applied to a line item. Learn more about creative dates  here . Banner Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Tag Ad Content Copy and paste your JavaScript ad tag into this field in its entirety. It’s required that you include the {{CLICK_URL}} macro in your tag so that Buyer Cloud can track clicks. All other macros are optional. Banner Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Tag Preview Ad Content Preview of the uploaded tag. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Technical Vendor Exchange Specific Options On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX. Banner Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Thumbnail Exchange Specific Options Required if running a tag on MoPub or Millennial Media. The thumbnail should be an image file. Best practice is to always include a thumbnail image. Audio, Video, Audio - VAST Inline, Video - Vast Inline Title Ad Content Type the title for the asset. Video, Video Vast, Inline Transcoding Option Ad Content Required for uploading new asset. Transcoding options include: SD HD - Constant Bitrate HD - Variable Bitrate HD - Constant Bitrate (MP4-Only) HD - Constant Bitrate (Keep Ratio) HD - Variable Bitrate (Keep Ratio) For more information on these options, see  HD Video . Video Video - Vast Inline Universal Ad Identifier Creative Attributes Select between Ad-Id and Clock Number. Audio, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Vast Events Pixel and Scripts Add custom event tracking by providing a start time and URL. Multiple URL trackers are supported. Audio, Native, Video, Audio - VAST Wrapper, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, VAST Tag Ad Content VAST Tag URL Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Vendor Vendor Fees On Google’s AdX, any technical vendor including a 3rd party ad server or measurement vendor need to be declared. Failure to declare technical vendors may result in your creatives being rejected by AdX. Audio, Banner, Native, Video, Audio - VAST Inline, Audio - VAST Wrapper, Banner - HTML5, Banner - Image, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Native - App Promo Icon, Native - Image App Install, Native - Image Content, Native - Video Content Inline, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install Inline, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Inline, Video - Vast Wrapper Vendor Fee Name Vendor Fees Select a vendor from the dropdown to associate the fee to. Native, Video, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, Video Ad Duration Creative Attributes Add the duration for the video. This can be selected from common options of 15, 30, or 60 seconds. Or, it may be added as a custom amount of time in seconds. Native, Video, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, Video API Creative Attributes The API framework used in the creative. This field is used for creative matching. Native Native - Video Content Inline, Native - Video App Install Inline, Video Asset Ad Content Upload the video asset. Supported files are MP4, quicktime, and webm. Max file size is 200mb. Native, Video, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, Video Bitrate Creative Attributes Choose from common bitrate options, or enter a manual bitrate option. Audio, Native, Video, Audio - VAST Wrapper, Native - Video Content VAST/VPAID Wrapper, Native - Video App Install VAST/VPAID Wrapper, Video - Vast Wrapper, Video MIME Type Creative Attributes Select from the options: FLV Javascript MP4 WEBM Quicktime Banner Banner - HTML5, Banner - JS Tag, Banner - MRAID Tag, Banner - iFrame Tag, Width x Heigh Ad Content The width and height of the creative. When uploading assets, ensure the asset name only contains alphanumeric characters (A-Z, a-z, 0-9) and underscores (_). Do not include spaces or special characters. Auto Detect for Creatives The Auto-Detect feature automatically identifies and applies specific creative attributes to the  Creative Attributes  workflow section when setting up a creative using a VAST tag. This feature ensures that the correct creative attributes are selected, which can improve the chances of winning an auction by meeting the required creative specifications. It also supports  Creative Bulk Upload  for videos, where it automatically detects properties in each VAST tag and applies them to the corresponding creative in the bulk upload process.The attributes detected include: Video MIME Types Video API Video Bit Rate Video Ad Duration Supported Creative Types Auto-detection is supported for the following creative types: VAST Wrapper Native Video App Install (VAST/VPAID Wrapper) Native Video Content (VAST/VPAID Wrapper) Interaction with Existing Field Values The detected attributes interact with existing field values as follows: Video Ad Duration  and  Video API : Detected values will  replace  any existing values. Video MIME Types  and  Video Bit Rate : Detected values will  be added  to any existing values. For example, if the  Video Ad Duration  is manually set to 15 seconds but the detected value is 30 seconds, clicking the "Detect Attributes" button will update the field to 30 seconds. To finalize the update, clicking  Save  is required to apply the detected attributes. Line Item Association To associate line items to this creative, start by clicking the  Add Line Item Associations  on the upper right hand corner of the screen. Next, search by line item name or line item ID and select the check box to the left of the line item name to include it. Once finished, click  Add Selected .  A list view will appear with the associated line items and the following columns: Once complete, click  Save & Continue  on the bottom right of the screen. Summary After completing the General and Line Item Association tabs, the Summary screen will be displayed. This screen will show the information from the previous tabs, along with an Approval Status Table located below. Creative Approval Status After submitting creatives for approval in Buyer Cloud, an approval status is available under the  Summary  tab after clicking on an uploaded creative. Column Name Description Vendor This column provides a view of the various vendors for which the creative was submitted for approval. Each vendor plays a distinct role in the process. Hovering over each submitted vendor reveals details about their role in the creative approval process. Status This column displays the status of creative approvals for the listed vendors. Hovering over each status pill provides an explanation of its meaning. Details When a creative has been submitted for creative approval, a "View More" button will appear in the details column. Clicking this button reveals specific approval details found below: Type:  Represents what is sent to the vendor for approval: CREATE:  Sent when a creative is first created or when content changes. PAUSE:  Sent when a previously approved creative is set to inactive. RESUME:  Sent when a previously paused creative is set to active. DELETE:  Sent when a creative is deleted. Timestamp:  Date and time indicating when the last action was taken during the approval process. Status:  Current approval status, which can be: Not submitted Pending Rejected Error with approval process Reason:  Displays the reasoning for the current creative approval status. For FreeWheel Programmatic Guaranteed and Private Marketplace Deals, the publisher name will also be displayed. Resubmit for Approval Option to resubmit the creative for approval. Activity Log This log is a view of different changes or activity that has been done to this creative. See the table below for the viewable fields: Column Name Description Log ID An associated Log ID to the specific activity. Category The location of the change within the Campaign settings. Field Which field in the Campaign settings that was altered. Added Any settings added. Removed Any settings removed Action The specific action that was taken during the change. Options include  Create ,  Update , and  Delete . Select the  Action  heading to filter activity log entries by action type. Update  entries are removed from the activity log after 90 days. Date & Time Date & Time of the activity. User & ID The User & ID of the user who made the Change. Review & Restore Restore a previous version of this activity to be applied to the Campaign. Training Resources