--- title: "FreeWheel Comcast+ Segments" canonical: "https://hub.freewheel.tv/space/BC/113672623/FreeWheel%20Comcast%2B%20Segments" format: markdown --- Overview FreeWheel/Comcast+ segments offer nationally scaled, premium CTV targeting options based on Comcast's deterministic aggregated viewership data. These segments address various use cases, including reaching incremental audiences, extending digital campaigns, competitor conquest, targeting cord-cutters, and interest-based targeting. The segments are built on Comcast's position as the largest MVPD in the US, covering 25% of US households. The data is deterministic, leveraging the largest linear viewership footprint without relying on Automatic Content Recognition (ACR). It is aggregated across ecosystem partners and nationally scaled through third-party data modeling. Currently, these comprehensive and data-driven segments are exclusively available through FreeWheel. Learn more about Segments Targeting . Segment Taxonomy Below are the available segment types available to target through Buyer Cloud: Category Description of Segments Examples Supported Inventory Type Targeting Options Linear Genre Category Education, Entertainment, Lifestyle, News & Weather, and Sports Genres. FreeWheel: Comcast+ > Linear Genre Category > Entertainment Genre  FreeWheel: Comcast+ > Linear Genre Category > Sports Genre Category Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Viewership Ten deciles describing linear viewership from 1 (highest) to 10 (lowest) ~ 12 segments. FreeWheel: Comcast+ > Linear Viewership > Decile 1: Highest Linear Viewership FreeWheel: Comcast+ > Linear Viewership > No Linear Viewership: Broadband Only Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Brand Ad Exposure Seven bins for ad exposure to top 500 Brands ~ 3.5k segments. FreeWheel: Comcast+ > Linear Brand Ad Exposure > Old Spice: 2-3 Ad Exposures FreeWheel: Comcast+ > Linear Brand Ad Exposure > Cheerios: 7-10 Ad Exposures. Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Genre More granular genres (sub-genres) like Baseball and Comedy. FreeWheel: Comcast+ > Linear Genre > Baseball FreeWheel: Comcast+ > Linear Genre > Comedy Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Network Viewership based on top network viewing minutes excluding Kid networks, Comcast-exclusive networks, highly regional networks, public access networks, and very small networks. FreeWheel: Comcast+ > Linear Network > CBS FreeWheel: Comcast+ > Linear Network > BBC America Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Program Viewership based on the top viewers of a program, excluding kid's programs, paid programs, regional programs, and yearly live programs. FreeWheel: Comcast+ > Linear Program > Rocky FreeWheel: Comcast+ > Linear Program > NCIS Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Linear Event Program Viewership based on top viewers of an event program (viewed at least 50% of the program) over the last 12 months. FreeWheel: Comcast+ > Linear Event Program > BET Awards FreeWheel: Comcast+ > Linear Event Program > NBA Finals Video Banner Native Mobile Web Desktop Apps CTV Inventory Require/Include/Exclude Segment Targeting Considerations Segment availability may be limited for certain advertiser categories due to restrictions. Consult your Account Representative for details on Advertiser Industry Restrictions based on NAI Guidelines and their applicability to your situation. Refer to the restricted industry list below for more information. These restrictions apply only to US-based segment data. EU-based users can utilize these segments for campaigns running in the US. Some categories are subdivided into multiple segments for more granular targeting. For example: The Brand Ad Exposure category is divided into exposure decile groups for each brand. Restricted Industry list: Restricted Industry Accounting Services  Adult Entertainment and Paraphernalia  Adult Entertainment and Paraphernalia - All else  Adults only or Sexual Content  Alcoholic beverages  Alcoholic beverages - All else  Alcopop  Allergy Prescription    Alternative Medicine Healthcare  Anti-smoking aid  Arthritis Prescription  Asthma Prescription  Banks and Credit Unions  Bars and Nightclubs  Beer, Wine, and Liquor Stores  Beer, Wine, and Liquor Stores - All else  Beer/Cider/Lager  Beer/Cider/Lager Beverages   Beer/Cider/Lager Producer & Distillery  Beer/Cider/Lager Store  Bingo Hall  Birth Control Products  Birth Control Products - All else  Blood Sugar & Diabetes Prescription  Breweries  Breweries - All else  Cancer Prescription  Cancer Treatment Healthcare  Car Loan  Cholesterol Healthcare  Churches & Religious Groups  Condom  Condom Product   Consulting Services  Consumer Finance  Consumer Finance - All else  Contraception  Cough Flu-analgesics Prescription   Credit Card  Credit Check  Credit Collections and Services  Debt consolidation loan  Dental Products (toothpaste, toothbrush, floss etc.)  Dentists Offices & Clinics  Diabetes Healthcare  e-cigarette  Equity Release Loan  Erectile Dysfunction products Prescription  Feminine Hygiene Products  Financial Consultant  Financial Planners and Investment Advisors  Financial Planners and Investment Advisors - All else  Financial Services  Firearms  Gambling Operations  Gambling Operations - All else  Gender Specific Healthcare  Gun Manufacturing  Gun Manufacturing - All else  Health Carriers  Health Services Healthcare  Healthcare  Healthcare - All else  Heart and Cardiovascular Prescription  Hedge Fund Management  Hemorrhoid Prescription  HIV & Aids Prescription  Home Healthcare Services  Illegal Activities  Incontinence Products  Infectious Diseases & Viruses Prescription  Injury Health Claims  Investment Banking  Lactose Intolerance Healthcare  Legal Services  Liqueur  Loan  Loan - all else  Lottery  Managed Health Services  Managed Healthcare  Managed Healthcare - All else  Management Consulting  Marijuana  Medical & Imaging Laboratories  Medical Assistance products   Medical Supplies and Devices  Medical Supplies and Devices - All else  Menopause  Menopause Prescription  Mental Health Prescription  Mental Healthcare   Money Transfer  Mortgage  Mortgage Banking  Obesity intervention Healthcare  Online Gambling  Optometrists and Opticians  Outpatient Surgical Centers  Painkillers Prescription   Pension/Investment  Personal/other Loan  Pet Breeders  Pet Care and Services  Pet Care and Services - All else  Pet Grooming  Pet Medicine  Pet Sitting  Petrol/Oil/Lubricant Retailer  Pharmaceutical Manufacture and Sale - prescription  Pharmaceutical Manufacture and Sale - prescription - All else  Physician Offices  Poker/Casino  Pregnancy Kit Product  Pregnancy Test  Preventative Healthcare  Professional Services  Psychics/Fortune Telling  Rating: G  Rating: PG  Ratings  Respiratory and Cardiovascular Healthcare  Reward Schemes  Securities Brokers  Share Trading  Skin Conditions Prescription  Skin Healthcare  Sleep Remedy Prescription   Spirits  Spirits Beverages  Spirits Producer & Distillery  Spirits Store  Spirits, Liquor Producers & Distilleries  Spirits, Liquor Producers & Distilleries - All else  State and Federal Government  Thrush Prescription  Tobacco & Smoking Paraphernalia  Tobacco & Smoking Paraphernalia - All else  Tobacco Manufacture  Vaccines  Venture Capital  Veterinary Services  Veterinary Services - All else  Weight loss Healthcare  Wine  Wine Beverages  Wine Producer & Distillery  Wine Store  Wineries