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title: "Blockgraph"
canonical: "https://hub.freewheel.tv/space/BC/113639664/Blockgraph"
format: markdown
---
Overview Blockgraph is integrated into Buyer Cloud to help customers onboard data for audience targeting. The Blockgraph extension enables the use of first and third-party data, which is crucial for marketers and advertisers aiming to better identify target audiences and display relevant ads at the right time. This integration is especially beneficial for customers who want to move away from traditional identifiers, such as IP addresses, and instead use a more modern approach with universal IDs. Customers can onboard taxonomy and segment data directly to an S3 bucket (with Blockgraph as the root folder). Buyer Cloud is configured to receive data from all mutual customers from this location. Once the data is onboarded, you will be able to access these audience segments within the UI. To learn about the region availability for Blockgraph data, see  Data Partners. Your uploaded Blockgraph segments are specific to you and are not shared with any other buzzkey within Buyer Cloud. Enable 1st-Party Blockgraph Segments To enable first-party Blockgraph segments, configure your Blockgraph segments to send to the below s3 path, replacing the text in the curly brackets with your information: s3://beeswax-data-us-east-1/user-list/blockgraph/{buzzkey}/{account_id}/{bgid} Note that segments will take between 8-10 hours to become available in Buyer Cloud. After onboarding, first-party segments will appear in the  Your Segments  section of line item segment targeting. Please note that the segment taxonomy will only be available to the customer who onboarded it. Enable Custom 3rd-Party Blockgraph Segments To enable your custom Blockgraph third-party segments, configure your Blockgraph segments to send to the below s3 path, replacing the text in the curly brackets with your information: s3://beeswax-data-us-east-1/segment-registry/taxonomy/blockgraph/fes/530/{buzzkey}/{accountId}/{file.csv} Note that segments will take between 8-10 hours to become available in Buyer Cloud. After onboarding, custom third-party segments will appear in the  Blockgraph  folder in line item segment targeting. Please note that the segment taxonomy will only be available to the customer who onboarded it.