--- title: "Deals" canonical: "https://hub.freewheel.tv/space/BC/113639582/Deals" format: markdown --- --- # Overview Deals are an advanced agreement on purchased inventory between a buyer and seller. Deals present opportunities for publishers to charge premiums on their inventory or pre-negotiate terms that create the best opportunity on both sides of a transaction. After creating a deal, line items can target that deal under the [App/Site targeting](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/115310640) section, and reportable data for the deal's performance will be available in the Deal Report ## Deal Categories Deals in Buyer Cloud are placed into three different categories, based on how they were created: - **Manual Deals**: Deals created within the Buyer Cloud UI. Create a manual deal when you have made a deal with a publisher that does not use FreeWheel for their deal management. Manual Deals can be found in the Manual tab. - **Synced Deals**: Deals created by publishers using FreeWheel Streaming Hub, SSP, or Curation Hub. These deals are automatically synced from FreeWheel to Buyer Cloud using your seat ID. Synced deals can be found in the Synced tab. - **Curated Deals**: Advance agreements between Buyer Cloud and premium publishers. Curated deals are available to all Buyer Cloud customers and are automatically ready for activation. Curated deals can be found in the Deal Marketplace tab. --- # Accessing Deals To access the Deals page, navigate to **Trafficking** > **Deals** at the top of the screen. --- # Overview Tab The Overview tab provides a summary across all deal sources in the Deals page. The Overview tab contains the following elements: | **Item** | **Description** | | --- | --- | | Search Bar | Search for deals across all deal types using the deal’s name or deal ID. | | Create button | Starts the creation workflow to make a manual deal. | | Deal Marketplace preview | Displays the four most recently added deals from the Deal Marketplace. Within this section, you can:
- Select **Explore More Deals** to move to the Deal Marketplace. - Select a deal to open the deal details page for that deal. - Click on a Deal ID to copy it to your clipboard. | | My Activity | Shows recent activity and favorites for the current user.
- **Recents** shows the deals that you have recently created or edited. - **Favorites **shows your favorited deals. Select the star icon on a deal to add it to your favorites to visit it later. Favorited deals will also appear at the top of the list in the **Deal **field in line item targeting. | --- # Manual Tab The Manual tab shows all of your manually entered, buyer-owned deals. Manual deals are fully configurable through Buyer Cloud and are used for highly customized one-time deals with specific publishers. ## Manual Tab Actions You can do the following actions from the Manual tab: | **Action** | **Location** | **Details** | | --- | --- | --- | | **Page Filters** | Top left | From left to right, the filter actions are:
- **Lock filters**: Toggle the lock on to save the filter view when you leave and revisit this page. - **Columns management**: Select to open the Column picker, where you can search and add additional columns to the list view, reorder columns, and pin additional columns to the left of the list view. - **Filters**: Search and apply filters to the list view. | | **Search** | Search Bar | Search by deal name or deal ID to filter the list view. | | **Actions** | Right of search bar | The Actions button contains:
- **Duplicate**: Select a deal using the multiselect at the left of the list view, and choose **Duplicate **to open the** Duplicate Deal **page. Note you can only duplicate one deal at a time. - **Export**: Select one or more deals using the multiselect at the left of the list view, and choose **Export **to download those deals as a CSV, XLSX, JSON, or XML file. To export the entire list view, leave all deals unselected before selecting **Export**. - **Archive**: Select one or more deals using the multiselect at the left of the list view, and choose **Archive **to set the **Deal Status** to *Inactive *and hide it from the default list view filtering. To view archived deals, change the **Status **filter to *Archived*. - **Delete**: Select one or more deals using the multiselect at the left of the list view, and choose **Delete **to delete the deal. Once deleted, a deal cannot be recovered. | | **Create** | Far right of search bar | Select the Create button to open the deal creation workflow. For more information, see [Create a Deal](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/500924499/Manage+Deals#Create-a-Deal). | ## Manual Tab List View | **Column Name** | **Description** | | --- | --- | | Multiselect (checkboxes) | Select one or more deals to edit in bulk with the **Actions **button. For more details on actions, see the above table. | | Favorite (star icon) | Whether the deal is favorited. You can view your favorited manual deals by filtering the list view, or see favorites across all deal types in the **Overview **tab.
Favorited deals will also appear at the top of the list in the **Deal **field in line item targeting. | | Status | Whether the deal is *Active *or *Inactive *(archived). | | Name & ID | Name and associated ID for the created deal.
Select this field to open the [Deal Details](#Deal-Details). | | Deal ID | A string of numbers used as an identifier for the deal that is shared between the buyer and the seller. | | Deal Type | The deal type selected, which is one of the following:
- Guaranteed (guaranteed impressions at fixed CPM) - Open Auction (any buyer) - Preferred (price or other preferred priority) - Private Auction (only specific buyers) | | Inventory Source | The exchange that created the deal. | | Publisher | The publisher that the deal is created with. | | Floor Price | The minimum bid for a deal. The floor price for reference only and will not affect a line item's bidding behavior. | | Start Date/End Date | The start and end of the deal being active. If no dates are selected, this deal is eligible to use at any time. | --- # Synced Tab The Synced tab shows your deals that were created by publishers through FreeWheel Streaming Hub, SSP, or Curation Hub. These deals are automatically created and updated in Buyer Cloud to match the publisher’s configurations, and are synced through your specific buyer seat. ## Synced Tab Actions You can do the following actions from the Synced tab: | **Action** | **Location** | **Details** | | --- | --- | --- | | **Page Filters** | Top left | From left to right, the filter actions are:
- **Lock filters**: Toggle the lock on to save the filter view when you leave and revisit this page. - **Columns management**: Select to open the Column picker, where you can search and add additional columns to the list view, reorder columns, and pin additional columns to the left of the list view. - **Filters**: Search and apply filters to the list view. | | **Search** | Search Bar | Search by deal name or deal ID to filter the list view. | | **Actions** | Right of search bar | The Actions button contains:
- **Export**: Select one or more deals using the multiselect at the left of the list view, and choose **Export **to download those deals as a CSV, XLSX, JSON, or XML file. To export the entire list view, leave all deals unselected before selecting **Export**. - **Archive**: Select one or more deals using the multiselect at the left of the list view, and choose **Archive **to set the **Deal Status** to Inactive and hide it from the default list view filtering. To view archived deals, change the **Status **filter to *Archived*. | ## Synced Tab List View | **Column Name** | **Description** | | --- | --- | | Multiselect (checkboxes) | Select one or more deals to edit in bulk with the **Actions **button. For more details on actions, see the above table. | | Favorite (star icon) | Whether the deal is favorited. You can view your favorited synced deals by filtering the list view, or see favorites across all deal types in the Overview tab. | | Status | Whether the deal is *Active *or *Inactive *(archived). | | Name & ID | Name and associated ID for the deal.
Select this field to open the Deal Preview widget. For more information, select **Edit Deal** to open the [Deal Details](#Deal-Details). | | Deal ID | A string of numbers used as an identifier for the deal that is shared between the buyer and the seller. | | Deal Type | The deal type selected, which is one of the following:
- Guaranteed (guaranteed impressions at fixed CPM) - Open Auction (any buyer) - Preferred (price or other preferred priority) - Private Auction (only specific buyers) | | Inventory Source | The exchange that created the deal. | | Publisher | The publisher that the deal was created with. | | Floor Price | The minimum bid for a deal. The floor price for reference only and will not affect a line item's bidding behavior. | | Start Date/End Date | The start and end of the deal being active. If no dates are selected, this deal is eligible to use at any time. | --- # Deal Marketplace Tab The Deal Marketplace tab shows curated deals, which are assembled by FreeWheel with premium publisher inventory. These deals are pre-negotiated and can be activated immediately through Buyer Cloud. ## Deal Marketplace Tab Actions You can do the following actions from the Deal Marketplace tab: | **Action** | **Location** | **Details** | | --- | --- | --- | | **Filters** | Top left | Search and apply filters to the list view. | | **Search** | Search Bar | Search by deal name or deal ID to filter the list view. | | **Download All** | Right of search bar | Download all curated deals as a CSV, XLSX, JSON, or XML file. | ## Deal Marketplace Tab List View | **Column Name** | **Description** | | --- | --- | | Favorite (star icon) | Whether the deal is favorited. You can view your favorited Deal Marketplace deals by filtering the list view, or see favorites across all deal types in the Overview tab. | | Deal Name | Name for the created deal.
Select this field to open the Deal Preview widget. For more information, select **Edit Deal** to open the [Deal Details](#Deal-Details). | | Political flag | A Political tag will be present on deals that are eligible to accept political spend. To only see deals that accept political spend, select the **Filters **button at the top left, and set **Allows Political Advertising** to *Yes*. | | Floor Price | The minimum bid for a deal. The floor price for reference only and will not affect a line item's bidding behavior. | | Auctions | The number of auctions for this deal yesterday. | | Auction History | The percentage increase/decrease in the number of auctions for this deal from yesterday, compared to the average number of daily auctions over the past seven days. | | Deal ID | A string of numbers used as an identifier for the deal that is shared between the buyer and the seller.  Click on the Deal ID to copy it to your clipboard. | --- # Deal Details The Deal Details page is where you can view and edit details for your deals. To access the deal details for each deal type, do the following: | **Deal location** | **Steps** | | --- | --- | | Manual tab | From the list view, click the **Name & ID** field for the deal. | | Synced tab | From the list view, click the **Name & ID** field for the deal to open the Deal Preview. Then, select **Edit Deal**. | | Deal Marketplace tab | From the list view, click the **Name & ID** field for the deal to open the Deal Preview. Then, select **Edit Deal**. | ## Deal Details Actions At the top of the Deals Details page, regardless of which tab you are in, you have access to the following actions: | **Action** | **Location** | **Details** | | --- | --- | --- | | **Actions** | Top right | The Actions button contains:
- **Archive**: Sets the **Deal Status** to Inactive and hide it from the default list view filtering. - **Duplicate**: Opens the **Duplicate Deal** page, where you can make a copy of the deal. - **Delete**: Deletes the deal. Once deleted, a deal cannot be recovered. | | **View Deal Report** | Top right | Opens the Deal Report in a new tab, filtered by the current deal you are viewing. | ## Details Tab The Details tab allows you to view and edit the details for a deal. The contents of the Details tab are as follows: > ℹ️ Note that depending on the deal type, certain fields may not be editable. | **Section** | **Field** | **Description** | | --- | --- | --- | | Essential Settings | Deal Name | The desired name for the deal, for manual deals only. | | Sourced Deal Name | The deal name, as reported by the SSP.
This field is only available for curated and synced deals, and is not editable. | | Inventory Source | The exchange that created the deal. | | Deal ID | A string of numbers used as an identifier for the deal that is shared between the buyer and the seller. | | Advertiser | The advertiser associated with the deal. Leaving this field blank makes the deal available to all advertisers within the account. | | Publisher | The publisher that the deal was created with. | | Eligible Line Item Type | What line items are allowed to target this deal. Options include:
> All > Banner > Video > Native > Audio | | Deal Type | The deal type, which is one of the following:
- Open Auction Deal (any buyer) - Private Auction Deal (only specific buyers) - Preferred Deal (price or other preferred priority) - Guaranteed Deal (guaranteed impressions at fixed CPM) | | Start Date/End Date | The start and end of the deal being active. If no dates are selected, this deal is eligible to use at any time. | | Currency | The currency format of the deal, represented as one of the chosen currencies set up within the account. | | Line Item CPM Override | A CPM value for the deal that will take precedence over the associated line item’s CPM bid. | | Floor Price | The minimum bid for a deal. The floor price for reference only and will not affect a line item's bidding behavior. | | Additional Notes | Alternative ID | An alternative deal ID for use with reporting in an outside system. | | Notes | A free-text section for additional notes about the deal. | ## Analytics Tab The Analytics tab provides information on how a deal is performing. Each section in the Analytics tab include how the deal has performed for each metric has performed over the following time periods: - Today - Yesterday - Last 7 days - Last 30 days - Lifetime The Analytics tab sections are described below: | **Section Name** | **Description** | | --- | --- | | Auctions | The number of auctions for this deal.
Note that this metric is aggregated at the buzzkey level. | | Bids | The number of bids from your account on this deal. | | Bid Rate | The percentage of auctions for this deal that your account bid on. | | Impressions | The number of impressions your account has made on this deal. | | Win Rate | The percentage of auctions for this deal that your account has bid on, and won. | | Spend | The amount of money your account has spent on this deal. | ## Activity Log Tab The Activity Log tab shows the recent changes made to a deal. The columns in the Activity Log tab are described below: | **Column Name** | **Description** | | --- | --- | | **Log ID & Category** | The Log ID for the displayed edit, and the tab and section where the field was updated. | | **Field** | The name of the field that was changed. | | **Added** | The option or text that was added to the field, if applicable. | | **Removed** | The option or text that was removed from the field, if applicable. | | **Action** | The specific action that was taken during the change. Options include:
> Create > Update > Delete
You can filter activity log entries by action type by selecting **Add Filter** and applying an Action filter.
> ℹ️ *Update *entries are removed from the activity log after 90 days. | | **Date & Time** | The date and time that the change was saved. | | **User & ID** | The email address and user ID for the user account that made the change. |