About the Release

Release Date: March 10, 2026

Other Information

• Buyer Cloud Release Calendar
• If you have any questions, please reach out to your account representative.

AUCTION_ADGROUP_ID Macro Added to Creative Macros

What is it? A new macro, AUCTION_ADGROUP_ID, is now available to include in creatives. This macro is a unique identifier used to deduplicate impression data that combines the AUCTION_ID, ACCOUNT_ID, CAMPAIGN_ID, and LINE_ITEM_ID values.

Where is it? All macros, including AUCTION_ADGROUP_ID, can be included in a creative through the UI or APIs:

• UI: Macros can be added to the Click URL field when creating or editing a creative.
• API: Include the macro in a creative or creative template via the Creatives API or Creative Templates API.

Do I need to do anything? No action required. The macro is automatically available for use in all creatives.

Learn More: For the complete list of supported Buyer Cloud macros, see the Macros API documentation.

Join Identity-Enriched Logs and Customer Datasets for Retargeting

What is it? Identity-enriched logs can now be combined with your own data in a Snowflake Data Clean Room to create retargeting segments to use in Buyer Cloud.

Where is it? A query template in Snowflake will join customer data with identity-enriched logs uploaded by FreeWheel. Matched IDs are then automatically uploaded to Buyer Cloud within a designated segment, which is available for targeting or exclusion in line item targeting.

Do I need to do anything? This feature is in open beta, and is available to customers with custom Buyer Cloud setups. If you are interested, please reach out to your account representative. 

Learn More: For information on using query templates in Snowflake Data Clean Room, see Identity-Enriched Logs.

Static Pause Ads Available for FreeWheel Inventory

What is it? Buyer Cloud support for static pause ads on FreeWheel Streaming Hub inventory is in open beta. Pause ads are non-intrusive ad placements that appear when viewers pause streaming content, offering high-attention moments without disrupting the viewing experience.

Where is it? FreeWheel pause ads inventory is available by configuring a deal with a Streaming Hub publisher, then targeting the deal on your line item in Buyer Cloud. 

Do I need to do anything? This feature is in open beta, and is available to customers with custom Buyer Cloud setups. If you are interested, please reach out to your account representative to configure your pause ads buying setup. 

Learn More: For a full explanation on purchasing pause ads, see the Pause Ads Buyer's Guide.