Table of Contents



Overview

Campaign groups allow users to link multiple campaigns across multiple Media Types into a single group with a global goal and/or budget.


Access the Campaign Groups Page

Access the Campaign Groups page from the top navigation bar by selecting Campaign Management > Digital Campaign Groups, or from the Strata Home Page under the Campaign Management section.


Campaign Group Page UI Elements

The Campaign Groups page is a list of an enterprise's campaign groups.

The Campaign Groups page contains the following elements:


Item

Description

1

Filters icon

Click to open the filter pane and filter the campaign groups displayed in the Campaign Groups grid.

2

Search bar

Search for a campaign group by:

  • Name: The name of the campaign group.
  • ID: The OneStrata identifier of the campaign group.
  • EID: The external identifier of the campaign group.
3Show archived Campaign Groups checkboxSelect to display archived campaign groups on the Campaign Groups grid.
4Create Campaign Group buttonClick to create a new campaign group.
5Campaign Groups grid

A list of an enterprise's campaign groups.

For more information, see Campaign Groups Grid.


Campaign Groups Grid

The following table contains information about columns in the Campaign Groups grid:

Field NameDescription
Status

The status of the campaign group:

  • Active
  • Archived
ID / Name

Name (Campaign Group Name): The name of the campaign group.

ID (Campaign Group ID): The OneStrata identifier of the campaign group.

Dates

The date range (start and end dates) of the campaign group.

Media Campaigns

The number of campaigns linked to the campaign group.

Media Spend / Budget

A summary of the campaign group budget:

  • The cost type of the campaign budget.
  • The total committed spend of the campaign group (in blue): The total cost of all committed Cost Lines in all campaigns linked to the campaign group.
  • The budget of the campaign group (in gray).
Assigned Owner

The OneStrata user assigned to the campaign group.

Client Hierarchy

The Client or Client Group of the campaign group.

Product Hierarchy

The Product or Product Group of the campaign group.

Media

The Media Types of the campaign group.

Agency / Business Unit

The Agency and Business Unit of the campaign group, which is determined by the Client or Client Group.

Creation Date

The date that the campaign group was created.


Campaign Group Details Page UI Elements

The Campaign Group Details page contains information about a specific campaign group.

The Campaign Group Details page contains the following elements:


Item

Description

1Campaign group header

The campaign group header contains:

  • The name of the campaign group
  • The OneStrata identifier of the campaign group
  • The status of the campaign group
2Campaign Settings buttonClick to edit the settings of the campaign group.
3Summary section

Displays general details about the campaign group:

  • Name
  • Date range
  • Agency / Business Unit
  • Media
  • Client Group / Client
  • Product Group / Product
  • Assigned Owner
4Budget section

Displays budget-related information for the campaign group:

  • The budget type of the campaign group.
  • The budget of the campaign group.
  • Total Allocated: The sum of the budgets of all campaigns in the campaign group.
  • Total Committed: The total cost of all committed Cost Lines in all campaigns in the campaign group.
5Objectives sectionDisplays any descriptions or objectives added to the campaign group.
6Documents section

Displays any supporting documents that have been uploaded to the campaign group.

7

Filters icon

Click to open the filter pane and filter the campaigns displayed in the Campaign Group Details grid.

8

Search bar

Search for a campaign in the campaign group by:

  • Name: The name of the campaign.
  • ID: The OneStrata identifier of the campaign.
9Export button
10Manage Link button

Click to link existing campaigns to or unlink campaigns from the campaign group.

11Create Media Campaign button
12Campaign Group Details grid

A list of campaigns in the campaign group.

For more information, see Campaign Group Details Grid.


Campaign Group Details Grid

The following table contains information about columns in the Campaign Group Details grid:

Field NameDescription
Status

The status of the campaign:

  • Active
  • Archived
ID / Name

Name (Campaign Name): The name of the campaign.

ID (Campaign ID): The OneStrata identifier of the campaign.

Dates

The date range (start and end dates) of the campaign.

Media Spend / Budget

A summary of the campaign budget:

  • The cost type of the campaign budget.
  • The committed spend of the campaign (in blue): The total cost of all committed Cost Lines in the campaign.
  • The budget of the campaign (in gray).
Assigned Owner

The OneStrata user assigned to the campaign.

Client

The Client or Client Group of the campaign.

Product Hierarchy

The Product or Product Group of the campaign.

Media

The Media Type of the campaign.

Workflow

For future use.