Table of Contents



Overview

Creative add-ons are pixels or scripts that get added to existing creatives for impression tracking in association with banner or video ads. Creative add-ons can be associated with multiple creatives and can be included by default for all new creatives in an account. Common use-cases include viewability and verification for vendors, as well as impression trackers. Creative add-ons cannot be used with any native creative formats.


Accessing Creative Add-Ons

To access the Creative Add-Ons page, navigate to Trafficking > Creative Add-Ons at the top of the screen.

Creative Add-On List View

List View Fields

Column NameDescription
Name & IDCreative Add-On Name.
TypeCreative Add-On type, either Pixel or Script.
ContentJavascript or tracking pixel URL in the Creative Add-On URL.
Creative TypeBanner, Native, or Video.
Include by DefaultInclude by default for all new creatives. 
SecureURL; either secure or not secure.
Vendor IDID associated with vendor chosen for the creative add-on.
Vendor Buzz KeyAccount buzz key for vendor used in creative add-on.




Create a Creative Add-On

  1. Navigate to Trafficking module > Creative Add-Ons > New Creative Add-On. Additionally, creative add-on's may be created by clicking the button, then clicking Creative Add-On at the top right of the UI.

  2. A creation screen will appear with the following fields to complete:
    *Required

    Field NameDefinition
    Creative Add-On Name*Enter a desired Creative Add-On name.
    AdvertiserSelect an advertiser to apply this creative add-on to. There is also an option to apply this on an account level from the dropdown menu. Selecting Account Level will apply this creative add-on to all creatives in the account.
    VendorAssociate the creative add-on with a vendor.
    Creative Type*Banner, Native, or Video creative format.
    Creative Add-On Type*Pixel or Script format.
    CPM Cost

    Associate a CPM cost; represented in a currency figure.

    Most vendors charge a billable fee for use of their creative add-ons.


    Include by Default (Toggle)Toggle on or off to include this creative add-on by default to creatives in the account.
    Creative Add-On URL*The URL that is associated with the pixel for tracking clicks or impressions.
    Secure (Toggle)Identify if the pixel is secure or not. This can be represented by (https: or http:).
    Alternative IDAny number or string used to map this object to an object in an outside system.
    Add NotesAny desired notes for this creative add-on.
    Status (Toggle)Either Active or Inactive. The default setting is Active.




  3. Click Save on the lower right corner.


Associate the Creative Add-On With a Creative

Once the creative-add on has been made, it should then be applied to a creative to start operating. Follow the steps below for instructions:

  1. Start by navigating to Trafficking module > and select Creatives under Core Objects.

  2. Click on a creative name to open the Overview page, then expand the Pixels and Scripts section.

  3. Click Select Creative Add-Ons and include any desired add-ons to apply. Multiple can be selected at once.

  4. Click Save & Continue to save the changes.