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Additional Advertiser Categories Included in Advertisers
What is it? The following categories are now included in Advertiser Categories when creating or editing an advertiser:
- Civic Organizations
- Hospitals
- Banks
- Physicians/Physician Services
- HVAC
- Gambling/Casino
- Concerts
- Conference/Events/Seminars
- Grocery Stores
- Fast Food
- Utility Companies
- Employment Agencies
The expanded taxonomy of advertiser categories enables better classification and improves delivery across SSPs.
Where is it? Advertiser categories can be set through the UI or API. To view all advertiser categories in the UI, navigate to Advertisers > Edit Advertiser > General > Advertiser Category, where all available categories are listed in the dropdown.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
CTV Inventory Supported For DoubleVerify Authentic Brand Suitability
What is it? DoubleVerify's Authentic Brand Suitability (ABS) pre-bid segments are now compatible with CTV inventory. ABS pre-bid segments can now be used to access high-quality, vetted OTT and CTV inventory.
Where is it? Customers that have DoubleVerify ABS segments can view them in line item targeting within the Segments tab.
Do I need to do anything? Your existing ABS segments are automatically compatible with CTV inventory; no action is required. For customers interested in activating ABS or other DoubleVerify segments, reach out to your account representative for more details.
Learn More For more information about using DoubleVerify segments, see DoubleVerify Pre-bid Targeting.
Unique Seat IDs Provided for All Customers and Accounts
What is it? All Buyer Cloud customers now have one or more unique seat IDs. These new seat IDs are persistent across all SSPs.
There are two types of seat IDs:
| Seat Type | Description | Usage |
|---|---|---|
| Customer Seat | Every customer receives a unique Customer Seat ID. | Use the Customer Seat ID when all accounts under the same customer are eligible to bid on a deal. |
| Account Seat | Customers with more than one account also receive a unique Account Seat ID per account. Customer with only one account only receive a Customer Seat ID. | Use the Account Seat ID when only a specific account is eligible to bid on a deal. |
Previously, seat IDs were provisioned to customers upon request. These legacy seat IDs were SSP-specific, making seat management challenging because customers had to manage different seat IDs per SSP.
With the new unique seat ID taxonomy, you can now also view deal floor prices through the Deal ID w Bid Floor field. This field is available on:
- The Metamarkets > Bids & Win dashboard.
- The Metamarkets > Auctions dashboard, for customers with a custom deployment only.
Where is it? To view your new seat ID(s), do one of the following:
- Go to the Admin > Accounts page and select an account. The new Customer Seat ID and Account Seat ID (if applicable) sections are in the Overview tab.
- In the top navigation ribbon, hover over the Admin module, then Seat IDs. The new Customer Seat ID and Account Seat ID (if applicable) sections are displayed.
Do I need to do anything? No immediate action is required. However, we recommend using your new seat IDs(s) when creating new deals:
- Starting February 10th, 2026: Use your new seat ID(s) only when creating deals with FreeWheel.
- Starting February 24th, 2026: Use your new seat ID(s) when creating deals with any other SSP.
For more information, see Unique Seat ID Timeline.
Learn More For more information about the new unique seat IDs, see Seat IDs.