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Additional Advertiser Categories Included in Advertisers
What is it? The following categories are now included in Advertiser Categories when creating or editing an advertiser:
- Civic Organizations
- Hospitals
- Banks
- Physicians/Physician Services
- HVAC
- Gambling/Casino
- Concerts
- Conference/Events/Seminars
- Grocery Stores
- Fast Food
- Utility Companies
- Employment Agencies
The expanded taxonomy of advertiser categories enables better classification and improves delivery across SSPs.
Where is it? Advertiser categories can be set through the UI or API. To view all advertiser categories in the UI, navigate to Advertisers > Edit Advertiser > General > Advertiser Category, where all available categories are listed in the dropdown.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
CTV Inventory Supported For DoubleVerify Authentic Brand Suitability (ABS)
What is it? DoubleVerify's Authentic Brand Suitability pre-bid segment is now available for CTV inventory.
Where is it? All DoubleVerify segments can be viewed in line item targeting within the Segments tab.
Do I need to do anything? This feature is automatically available for all accounts; no action is required.
Learn More For more information about using DoubleVerify segments, see DoubleVerify Pre-bid Targeting.
Unique Seat IDs Provided for All Customers and Accounts
What is it? All Buyer Cloud customers now have one or more unique seat IDs, which can by passed by SSPs in bid requests. These new seat IDs are persistent across all SSPs.
There are two types of seat IDs:
| Seat Type | Description | Usage |
|---|---|---|
| Customer Seat | Every customer receives a unique Customer Seat ID. | Use the Customer Seat ID when all accounts under one customer are eligible to bid on a deal. |
| Account Seat | Customers with more than one account also receive a unique Account Seat ID per account. Customer with only one account only receive a Customer Seat ID. | Use the Account Seat ID when only a specific account is eligible to bid on a deal. |
Previously, seat IDs were provisioned to customers upon request. These legacy seat IDs were SSP-specific, making it more challenging for publishers to set up deals with Buyer Cloud customers.
Additional impacts of the new seat ID taxonomy include the following:
- Deal floor prices are now included in the Metamarkets dashboard.
- Only your eligible bid requests and deals are included in reporting and logs, which provides more insights into traffic discrepancies and bid optimization
Where is it? To view the seat ID for your account, go to the Admin module > Accounts > select an account. The new Account Seat ID section will be in the Overview tab.
When is it available? On February 10th, all customers will receive their unique seat IDs. These seat IDs can be used right away to create deals with FreeWheel but not third-party SSPs. On February 24th, the unique seat IDs will be rolled out to all SSPs and clients can set up deals with any SSP using their new seat IDs.
Do I need to do anything? For customers with legacy seats, see Legacy Seat and Deal Migration.
Learn More For more information about the new unique seat IDs, see Seat IDs.