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We're streamlining the Strata Agency experience!
For agencies that use multiple Strata Agency applications, the new Strata Home Page makes it easier to switch between applications:
The Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.
The migration to the Strata Home Page occurs at the user level, so your migration experience will depend on the Strata application(s) that you currently use.
| User Type | OneStrata Digital | Other Strata applications (SBMS, View, etc.) | Strata Home Page | Login Credentials |
|---|---|---|---|---|
| You use OneStrata Digital and one or more other Strata applications |
|
| You will be migrated to the unified Strata Home Page. However, your current OneStrata URL (https://us.strata.freewheel.com) will not change. Use your existing OneStrata URL to log in. | Your current OneStrata username and password will not change. Use your existing OneStrata login credentials to log in. |
| You don't use OneStrata Digital but do use other Strata application(s) |
|
| You will be migrated to the unified Strata Home Page. Use https://us.strata.freewheel.com to log in to the unified home page. Additionally, your URLs for other Strata applications may change. For more information, see Unified Strata Home Page FAQs. | You will need to reset your password. For more information, see Get Started. |
| You use OneStrata Digital but don't use other Strata applications |
|
| No change — you will not be migrated to the unified Strata Home Page. | |
Through the Strata Home Page, you can access the following Strata Agency applications:
The new Strata Home Page looks like the OneStrata home page, with additional links to Strata Agency applications.

The following table describes what happens when you click a button in the Traditional Applications section:
| Button | Description |
|---|---|
| RFP | Opens RFP in a new browser tab. |
| Planning (View) | If no AppStream session is currently open, opens an AppStream session and window for View in a new browser tab. If an AppStream session is already open, opens a new AppStream window for View in the current AppStream session. |
| Buy & Finance Management (SBMS) | If no AppStream session is currently open, opens an AppStream session and window for SBMS in a new browser tab. If an AppStream session is already open, opens a new AppStream window for SBMS in the current AppStream session. |
| Orders (Eleven) | Opens Eleven in a new browser tab. |
| Traffic (sTraffic) | Opens sTraffic in a new browser tab. |
| Other Applications | If no AppStream session is currently open, opens an AppStream session and displays the available applications. Under Choose your application to get started, select the desired application. If an AppStream session is already open, re-opens the current AppStream session. To select a different application, click Catalog in the top navigation menu, |
The unified Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.
You'll also receive the following emails:
You won't be able to access the Strata Home Page until your agency has been migrated and you receive a welcome email.
Once you receive your welcome email, you'll need to reset your password before you can log in to the unified home page:
Once your agency has been migrated, use one of the following URLs to access Strata Agency applications:
| Application | Previous URL | Impact | New URL |
|---|---|---|---|
Strata Home Page (all Strata Agency applications) | http://buy.gotostrata.com | Retired. Use the new URL instead. | Depending on your region: |
AppStream desktop client (Amazon AppStream 2.0) | http://buy.gotostrata.com | Retired. Use the new URL instead. | https://buy.strata.freewheel.com |
Eleven | Retired. Use the new URL instead. | ||
RFP | Retired. Use the new URL instead. | https://rfp.strata.freewheel.com/RFP | |
sTraffic | Retired. Use the new URL instead. | https://straffic.strata.freewheel.com/sTraffic | |
OneStrata Digital | Depending on your region: | No change. If you currently use this URL, continue using this URL. | |
If you use the AppStream desktop client to access your Strata applications, you'll need to reset your password and change your application portal URL:
Access to Eleven, sTraffic, and RFP has been moved to the unified home page or through the URLs listed in What are the new URLs?.
Depending on your SBMS setup, logging in to AppStream and opening SBMS will do one of the following:
If you have additional security requirements, continue by doing the following:
After migrating to the unified home page, when you open View for the first time, you will see a login window.
Continue by doing the following:
If you're currently in SBMS and want to open View (or vice versa), do the following:
The selected application will open in a new window in the current AppStream session. To switch between windows, click Windows in the AppStream navigation menu and select the desired window.
You can also open a new window in your current AppStream session by selecting SBMS or View in the unified home page.
No. Once you've reset your password and used your new credentials to log in to the unified Strata Home Page, you will no longer have scheduled password expirations.
If you remember your current password and would like to change it, do the following:
If you don't remember your current password and need to reset it, do the following:
To change your username, see Change a User's Username.
Keep in mind that you must have the Create and Modify Users permission in order to change your username or the username of another user. If you don't have this permission, contact your agency administrator or submit a support ticket.
The Strata Home Page displays all Strata Agency applications that your agency has enabled. However, if your account does not have access to a certain application, that application widget will be grayed out and you cannot open it.
Contact your agency administrator for help adjusting your account's user role.
To submit a support ticket, do the following:
If you were automatically logged out of a Strata application, this means that your session timed out after a certain period of inactivity. The system automatically logged you out for security and privacy.
The following table describes the timeout periods:
| Application | Timeout Period |
|---|---|
| OneStrata | 30 minutes |
| RFP | 20 minutes |
| sTraffic | 20 minutes |
| Eleven | 2 hours |
| SBMS | 2 hours |
| View | 2 hours |
| AppStream session | 4 hours |