Table of Contents


Overview


The Inventory Report uses specific measures to show granular inventory details of your campaign or line items and where they were served (i.e. where was it bid and won an impression).  

Dimensions

Lookback range is limited to 6 months.

Dimension NameDescription
Account IDSelected Account ID
Ads_text CodeAds_text Response
Advertiser Alternative IDCustomer Advertiser ID
Advertiser IDSelected Advertiser ID
Advertiser NameSelected Advertiser ID
App_ads_txt Indicates whether the seller of the ad space is Authorized - Direct, Authorized - Reseller, Unauthorized, or Unknown.
Auction TypeType of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Broadcast MonthBroadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Campaign Alternative IDCustomer Campaign ID (Alternative ID field in Buzz)
Campaign IDSelected Campaign ID
Campaign NameSelected Campaign Name
Content CategoriesComma separate list of IAB-defined content categories, associated with the inventory (as declared by the publisher)
Content LanguageLanguage in which content associated to the impression is written (as declared by the publisher)
Creative Alternative IDCustomer Alternative Creative ID
Creative IDSelected Creative ID
Creative NameSelected Creative Name
DayYYYY-MM-DD
Deal IDSelected Deal ID
Flight IDSelected Flight ID
Flight NameSelected Flight Name
InterstitialDoes the ad tag responsible for the impression accepts interstitial creatives
Inventory SourceExample: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX
Line Item Alternative IDCustomer Line Item ID
Line Item IDSelected Line Item ID
Line Item NameSelected Line Item Name
MonthMonth name
PlacementPlacement ID/name, as provided by the publisher. Prefixed with exchange handle
Placement TypePlacement type of the impression (banner, video, banner and video, native, unknown)
Publisher IDPublisher ID on the exchange. Prefixed with the exchange handle for uniqueness.
Site IDID of the site that generated the impression, as provided by the publisher
Site NameName of the site that generated the impression, as provided by the publisher
YearYYYY


Measures

Measure NameDescription
Average Viewable SecondsViewable Seconds / Viewable Impressions
ClicksNumber of clicks counted
Conversion OrdersNumber of items purchased during a Conversion (optionally passed to FreeWheel DSP by customer)
Conversion ValueConversion value in USD $0.00 (optionally passed to FreeWheel DSP by customer)
ConversionsNumber of conversions attributed on User_ID
CPMCost per 1000 impressions - in USD
CTRClick Through Rate - number of clicks over number of impressions
ImpressionsNumber of impressions counted
IP ConversionNumber of conversions attributed on IP Address
IP Conversion OrdersNumber of items purchased during an IP Conversion (optionally passed to FreeWheel DSP by customer)
IP Conversion ValueIP Conversion value in USD $0.00 (optionally passed to FreeWheel DSP by customer)
Measurable Imp %Measurable Impressions / Total Impressions counted by
SpendIn USD $0.00
vCPMThe CPM calculated against viewable impressions
Video Companion ClicksNumber of companion clicks
Video Companion CTRCompanion click-through rate
Video Companion ViewsNumber of companion views
Video Complete PercentPercentage of video completed by user
Video CompletesNumber of videos that played to 100% completion
Video MidpointsNumber of videos that played to at least 50% completion
Video PlaysNumber of video plays
Video Q1sNumber of videos that played to at least 25% completion
Video Q3sNumber of videos that played to at least 75% completion
Video SkipsNumber of video skips performed
Viewability %Viewable Impressions / Total Impressions counted by FreeWheel DSP
Viewability/Measurability %Viewable Impressions / Measurable Impressions
Viewable ImpressionsThe number of impressions where at least 50% of an ad was in-view for more than a second
Viewable SecondsTotal number of seconds that were viewable