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Overview

FreeWheel DSP is partnered with Neustar in order to streamline the onboarding and activate Lookalike (LAL) audiences for mutual customers. This partnership allows FreeWheel DSP to provide access to audience segments that are keyed to various identification types, such as IDFA, AAID, cookies, and IP addresses, enhancing audience targeting capabilities.

How it Works

This feature is available for all customers. Please reach out to your account representative in order to get the process started.

The process below describes the steps that should occur to successfully register new LAL segments within the platform.


  1. To onboard Lookalike segments, contact your customer success manager (CSM), who will activate the feature for the buzzkey.

  2. Once the feature is enabled, the CSM will provide the destination s3 bucket, which will be needed to be entered in the TransUnion TruAudience UI (buzz key and account ID)

  3. Segment uploads can be initiated after the details from step 2 have been entered. Start uploading data files to the specified folders:
    1. Taxonomy file: Upload this first to set up the necessary structure.
    2. Segment data files: After uploading the taxonomy file, segment data files can be uploaded.

  4. The segments will start appearing in the UI around 3-4 hours after completion and can be verified.