Table of Contents


Overview

Adobe Audience Manager (AAM) users can transfer data to the DSP through a server-to-server integration. Adobe's business model involves directly invoicing customers for any usage fees associated with Adobe segments targeted within the DSP. This arrangement requires customers to have a direct relationship with Adobe. Potential customers who do not currently have an existing relationship with Adobe should initiate contact with Adobe directly before proceeding with the integration  

For the first time pushing Adobe segments to FreeWheel DSP, notify support prior to conducting the first segment push. This will ensure that FreeWheel's backend system configurations are updated to allow for automatic ingestion of all segment pushes.

How it Works

This process below describes the steps that should occur to successfully register new Adobe segments within the DSP.  It is recommended to start the process at least five business days prior to any campaign.

  1. Customer creates segments/audiences in Adobe Audience Manager (AAM)

  2. Customer shares AAM segment/audience names & Adobe trait IDs via an email to support with a subject that begins with “New Adobe Audience Manager Segments”.

  3. FreeWheel DSP registers AAM segment/audience names & alternative IDs (Adobe trait IDs).
    1. Please wait for confirmation from your representative that this step has been completed before proceeding

  4. FreeWheel DSP confirms AAM segment/audience name & alternative ID (Adobe trait IDs) registration.

  5. Customer pushes AAM segment/audience data to FreeWheel DSP S3 destination.  Customers should be sure to set their AAM “PID-ALIAS” to match their Buzz Key.
    1. Your FreeWheel DSP “Buzz Key” is present in your URL for accessing your UI (e.g. http://{{buzz_key}}.beeswax.com)
    2. Please consult your Adobe representative on how to set your PID-ALIAS in the AAM Platform

  6. FreeWheel DSP processes segment/audience data.

  7. Once processing is complete, the DSP shares new AAM segments/audiences with Customers FreeWheel DSP Account.

Increasing the match rate with Adobe and FreeWheel DSP

Adobe has a feature to prioritize sync for a particular customer, so if you are a direct customer of Adobe, please request that they prioritize syncs with FreeWheel DSP more, especially on your own properties. An alternative way is to place a FreeWheel DSP sync pixel on your properties, which will create a sync with Adobe.  This option is particularly useful for publishers who are operating a campaign where they do not have a direct relationship with the DMP in question. To do this - place the following pixel on the page:

 <img src="https://match.prod.bidr.io/cookie-sync/adobe" />

This pixel will fire a redirect to Adobe with the FreeWheel DSP cookie ID of that user.

GDPR Note: In the EU, there can be GDPR implications from doing this and there must be the appropriate consent obtained from the user to do so.