Overview

Freewheel Identity Network and Liveramp Graph are the only options to use for segment extension.

Beeswax customers can enable the FreeWheel Identity Network at the campaign and line item level for segment extension and frequency capping, helping unify IDs for more precise audience targeting. This integration delivers a higher inventory match rate across various inventory types and improves the accuracy of audience matches, enhancing campaign performance. To learn more about segment extension, see Segment Extension and Segments Targeting.

Configuring Segment Extension at the Campaign level

On the Campaigns > Overview page, navigate to the Segment Extension section.
From the Select Extension Vendor dropdown menu, select Extend with FreeWheel Identity Network. The value shows the CPM cost associated with the data product usage.
- Users have the choice to extend with FreeWheel and Liveramp graphs.
From the Segment Extension dropdown menu, select any one option:
- Person - extends to all devices and IDs at the person/individual level.
- Household - extends to all devices and IDs that belong to all the people in a household.
- Person Extend Only - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
- Household Extend Only - extends to all devices and IDs at the household level without using the original IDs on the bid request.
Fill in the other required fields and sections and select Save to continue.

Configuring Frequency Capping at the Campaign level

On the Campaigns > Overview page, go to the Frequency Cap section.
From the ID Type dropdown menu, select the desired ID type.
Person / Household Vendor dropdown appears after selecting Person ID or Household ID type. Select FreeWheel Identity Network from the dropdown menu.
Fill in the other required fields and sections and select Save to continue.

Configuring Segment Extension at the Line Item level

On the Line Items > Targeting page, go to Segments sub-tab.
Scroll down to Segment Extension section. Use the toggle to set the Segment Extension as YES.
From the Extension Vendor dropdown, select Extend with FreeWheel Identity Network.
Beeswax users with access to FreeWheel ID Network will not see the option of “All Vendors”. This is because the FreeWheel ID Network includes Transunion and Liveramp graphs.
From the Segment Extension dropdown menu, select any one option:
- Person - extends to all devices and IDs at the person/individual level.
- Household - extends to all devices and IDs that belong to the people in a household.
- Person Extend Only - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
- Household Extend Only - extends to all devices and IDs at the household level without using the original IDs on the bid request.
From the Segment Type dropdown menu, select any one option:
- First-Party Segments Only – extends only to first-party segments from the audience definition.
- Third-Party Segments Only – extends only to third-party segments from the audience definition.
- All Segments – extends to all segments from the audience definition.
Fill in the other required fields and sections and select Save to continue.

Configuring Frequency Capping at the Line Item level

On the Line Items > General page, navigate to the Frequency Cap section.
Fill in the Frequency Cap parameters first and then the ID Type field will turn active.
From the ID Type dropdown menu, select a Frequency Cap Type: Person ID or Household ID
- Use the YES/NO toggle to set the Fallback setting.
From the Person or Household Vendor dropdown, select FreeWheel Identity Network graph option.
Fill in the other required fields and sections and select Save to continue.

QPS Filtering