Table of Contents



Overview

Clients who manage their first-party data through TransUnion TruAudience can push segment data directly into FreeWheel DSP. TransUnion is configured for first-party data for mutual customers. The process below describes the steps that should occur to successfully register new TransUnion segments within FreeWheel DSP.

If this is your first time pushing TransUnion segments to FreeWheel, you must notify support prior to conducting your first segment push. This will ensure that FreeWheel's backend system configurations are updated to allow for automatic ingestion of all segment pushes.




How it Works

The process below describes the steps that should occur to successfully register TransUnion segments.

 It is recommended to start the process at least 5 business days prior to any campaign.

  1. Reach out to support to enable the account. Then, create a ticket and provide the following: buzzkey and account ID. To create a ticket, click the icon at the top right of the UI.

  2. Once the ticket is created, configure the segments that should be delivered to FreeWheel in the TransUnion TruAudience platform by using the above Buzzkey and account Id in the distribution tile

  3. Notify your account representative that FreeWheel should be expecting an update to your TransUnion taxonomy.  

  4. Taxonomy is received in s3 , which will be processed automatically and shared with the buzzkey/accountId in the file path that the data is received from..

  5. Once TransUnion begins to deliver the data (usually within a week of segment setup in TransUnion TruAudience platform), FreeWheel will start processing those users into the TransUnion portion of your Segment taxonomy in the UI. You will see counts of the users in each segment under Trafficking > Segments.