Simplified editing of modifiers and creatives across line items

We added new functionality to our bulk editing tool, enabling you to adjust bid modifiers, delivery modifiers, and creative associations across multiple line items in one go.

Click here for the Bulk Edit User Guide

Additional third-party data now available in EMEA and APAC

We added Lotame segments for all browsers, domains, and devices. With over 3.5 billion global profiles and 100% declared and demonstrated data, Lotame is one of the world’s largest and most trusted data marketplaces.

Please reach out to your CSM to enable this capability for your account.

Click here for more information on Beeswax Data Partners

Upload segments of hashed emails directly to Beeswax

If you have email-based audiences, you can now upload the hashed emails directly, giving you a faster and more cost effective PII-based onboarding option. Target these segments on your line items by applying FreeWheel Identity Network audience extension.

Click here for more information on hashed emails

More PMP control for customers using custom bidding agents

You can now use a custom bidding agent to select a specific deal ID to respond to within a bid request, allowing you to further maximize your performance goals.

Click here to learn more about Bidding Agents

Click here to learn more about Bidding Agent Support Fields

Streamlined UI workflows

We added a handful of features to speed up trafficking workflows and simplify your experience. These include the ability to:

Configure account settings to apply bid shading to new line items by default
See when the Flight Quick Stats table was last updated with a newly-added timestamp
Edit CPMs across multiple line items by selecting “Edit Mode” in line item list view
Enable a default frequency cap by ID type (standard, IP, household IDs, etc.) across campaigns and line items. Please reach out to your CSM to enable this for your account

Beeswax gains SOC 2 Type 1 compliance

We continue to uphold our ongoing commitment to industry best practices and maintaining information security by receiving SOC 2 Type 1 compliance from an external auditing group.