Beeswax enables automated media buying across the premium video and omnichannel advertising markets. It's buy-side bidder solutions help advertisers and buyers transact with the programmatic ecosystem. Beeswax's core offerings – Bidder-as-a-Service™ (BaaS) and the Beeswax DSP – provide clients with agility, custom optimizations, and extensible APIs.
This space serves as the source for Beeswax UI reference documentation and associated release updates.
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For Beeswax API-specific documentation, please navigate to 'API Docs' > 'Beeswax API Docs' or click here, as API documentation is not included within the Beeswax User Guide. |
Combine best-in-class solutions from across the programmatic ecosystem with your proprietary data, algorithms, and strategies into a seamless platform. With single-tenant architecture, the BaaS platform is divided into walled gardens. With each customer’s bidder deployed in their own cloud instance, you truly own every aspect of your programmatic strategy and execution. BaaS is best for clients with engineering resources who want full control over every aspect of architecture, data, and functionality.
For Beeswax API documentation, please visit api-docs.freewheel.tv/beeswax |
With the Beeswax DSP, plan, set up, and scale with powerful custom optimization technology – without coding your own algorithms from scratch. It makes Beeswax’s unique core features – custom optimization, granular data transparency, and flexible workflows – available at scale. With the Beeswax DSP, you can test Beeswax’s key capabilities and break out of the black box. The Beeswax DSP is best suited for clients who want control over their campaigns without building their own solutions.
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For API documentation for Beeswax, please visit api-docs.freewheel.tv/beeswax |