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Overview
Native offers are a set of defining parameters for delivery that associate to native creatives in a one-to-many fashion, meaning a single native offer may apply to multiple creatives. A native creative is a form of creative that would blend in with the ad experience or site. For example, a native creative could be a banner ad that fits the color and style of a website, so it matches uniformly with the content. Native is a format that could be both the creative type and the inventory type. In order for a native creative to serve, it must match a corresponding type of native inventory. Native offers are available to help uploaded creatives match inventory with native offer specifications. Some common assets of a native offer include a title, description offer, and call to action that can be applied to many different creatives in order to improve efficiency. Once the native offer is created, it must be associated to a creative object for line item association and additional creative details. |
Accessing Native Offers
To access the Native Offers page, navigate to Trafficking > Native Offers at the top of the screen in Beeswax.
Native Offers List View
List View Fields
| Column Name | Description |
|---|---|
| Name & ID | Name and ID of the created native offer. |
| Advertiser | Advertiser who the native offer is created for. |
| Alt ID | Custom alternative ID that may be used for separate reporting needs. |
| Archived | Either Yes or No. |
Create a Native Offer
- Navigate to Trafficking menu > Native Offers under the Tools menu. Additionally, native offers may be created by clicking the
button, then clicking Native Offer at the top right of the UI. - The list view will appear with any native offers created on this account.
- Click New Native Offer on the top right of the list view.
A Widget will appear on the right side navigation of the screen with the following fields to complete:
* = required for all native offers
**= required for content offers
***=required for app install offers
Creative Fields Description Native Offer ID Auto-created ID that is automatically assigned to a native offer upon creation. Native Offer Name* Name of the native offer. Advertiser* Advertiser who the native offer is created for. Native offers can be assigned to any line item beneath this advertiser only. How will this Native Offer be used? Native Offer template used for associated creatives. Templates correspond to the other creative types. App Icon*** Icon image (with extension .gif, .jpg, .jpeg or .png). If choosing to add a companion asset, upload the creative asset OR choose an existing asset. Dimensions must be 128x128 or larger with same aspect ratio. Advertiser Logo** Logo image (with extension .gif, .jpg, .jpeg or .png). If choosing to add a companion asset, upload the creative asset OR choose an existing asset. Dimensions must be 128x128 or larger with same aspect ratio. Title* Title of the Native Offer, 25 character max. Description* Description of the native offer including ad copy, 90 character max. Call to Action** Call to action for the native offer, 15 character max. Advertiser Name*** Advertiser name for the native offer, 25 character max. App Store Name App store name for the native offer, 15 characters max. Star Rating App store rating. Currency Currency of cost of app. Price Price of app. Alternative ID Custom alternative ID that may be used for separate reporting needs. Notes Any desired notes about this native offer.
Active Whether the creative is active or inactive. Active line items must have at least one active creative associated to them. Click Save.
Associate Native Offer to a Creative
Once a native offer has been created, it is then able to be applied to a creative. This assures that the native specific information will be associated with the line item that the creative is serving on.
Navigate to Trafficking > Creatives and click on a creative name. Then, navigate to Overview > Ad Content > Native Offer.
A native creative format must be selected under "How would you like to set up your creative" in order to see the Native Offer field in the section below.
Expand the section to display the following fields:
Certain fields may be available/required depending on the Creative type selected. This information is identified below.
Field Name Description Native Offer (Required for all offers) Selectable pre-created native offer. Click URL (Required for all offers) This is the URL triggered when someone clicks on a banner ad. Main Image (Required for all offers except for Native App Promo Icon) Either upload a new creative asset (should be an image file with an extension .gif, .jpg, .jpeg or .png), or choose an existing asset that has been previously uploaded to this advertiser. Video Asset (applicable, but not required for Native Video App Install (Inline) and Native Video Content (Inline). Either upload a new creative asset (should be an image file with an extension .gif, .jpg, .jpeg or .png), or choose an existing asset that has been previously uploaded to this advertiser. VAST Tag (Required for both Native Video App Install (VAST/VPAID Wrapper) and Native Video Content (VAST/VPAID Wrapper). Add the VAST Tag URL and select Detect Attributes to detect creative attributes defined in the VAST tag. These attributes will be used to populate the following fields (if applicable): Video Ad Duration, Video MIME Types, Video API, Video. Bit Rate. Video Ad Duration (Required for Native Video App Install (VAST/VPAID Wrapper) and Native Video Content (VAST/VPAID Wrapper). Duration of the video ad in seconds (15, 30, 60 seconds). To enter a custom length, select “Enter Custom Duration.” 3. Click Save & Exit to apply the changes.