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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



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List of Features and Updates



Identity-Enriched Logs

What is it? Identity-enriched logs enhance Beeswax Bid and Win Logs with identifiers from the FreeWheel Identity Network. This upgrade integrates universal IDs, hashed emails, or first-party IDs into existing Beeswax data improving the accuracy of measurement and attribution. The enrichment process occurs securely in the Beeswax data clean room on Snowflake, and the logs now include four new fields related to identity enrichment, found below:

The <YOURCUSTOMID> field section will be populated with the ID type selected for enrichment.

  • YOURCUSTOMID_PERSON
  • YOURCUSTOMID_PERSON_IDS
  • YOURCUSTOMID_HOUSEHOLD
  • YOURCUSTOMID_HOUSEHOLD_IDS

How am I affected? Customers using this feature must be integrated to the Beeswax data clean room in Snowflake. Pease reach out to your Beeswax account representative for more information on how to activate this feature.

Resources(s): Identity-Enriched Logs

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