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The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget.

*Required

Field Name

Description

Start/End Date*

To schedule a campaign, set a Start Date and an optional End Date. If an End Date is not set, the campaign will continue running until it runs out of Budget or is made inactive.

Default Line Item Preset

Select a pre-created line item preset via drop down.

Default Targeting Preset

Select a pre-created targeting preset via drop down.

Currency*

Select the desired currency this campaign will operate at.

Continents*

The continents in which this campaign will be running.

Budget Type*

Note
Line item budgets must be the same as the budget used in the campaign that houses the line item.

Budget types

can be either “Spend” (dollar amount) or “Impressions” (number of impressions).

at the line item level can be one of the following types:

Impressions - based on number of impressions
Spend - based on a dollar amount
Spend with Vendor Fees - base on a dollar amount including any associated vendor fees

For more information, see Budget Types

Campaign budgets and line item budgets cannot be of different types

.
Budget*	Overall budget of the campaign. The budget type applied to the campaign must be used for any associated line items as well.
Daily Budget	Daily budget cap of the campaign. Spend will not exceed this amount.
Alternative ID	Any number or string. Used to map this object to an object in the system.
Notes	Additional field for desired notes specific to campaign.

Frequency Cap

Info
Up to three frequency caps are allowed at the campaign level. Additional frequency caps can also be set at the line item level. See Frequency Caps for more information.

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Frequency Cap