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1. Request the activation of FreeWheel Identity Network from your Beeswax Account Representative.
   
   

2. Have the Beeswax representative send the FreeWheel Salt via email.
   
   

3. Hash the emails using the following parameters:

   • Convert the email string to uppercase before hashing.
   • Use SHA-256 as the encryption type.
   • Append the 64-character salt string received to the end of the email input.
   • Convert the entire hashed email string to all lower-case prior to uploading in the Beeswax platform.
     
     

4. After hashing the emails, follow the standard instructions for segment upload.
   
   

5. Upon uploading the segments into Beeswax, target the segments on the line item. Since Hashed Emails are not included in the bid request, apply the FreeWheel Identity Network audience extension at either the campaign or line item level to deliver on the HEM segments. See more here.

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