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What is FreeWheel Buyer Cloud?
FreeWheel Buyer Cloud is a demand-side platform designed to help advertisers succeed in data-driven, programmatic advertising. Buyer Cloud combines direct premium supply access, advanced data and identity capabilities, and intelligent automation to both strengthen and simplify the programmatic buying workflow.
This user guide is the primary resource for customers seeking to understand and effectively use Buyer Cloud. This guide covers key workflows, concepts, and functionality to support users in planning, activating, and optimizing media buying strategies.
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FreeWheel
Buyer Cloud Modules
Buyer Cloud is separated into three primary areas for campaign management, campaign performance monitoring, and system administration. The three main modules in the UI correspond to these functions:
Trafficking
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Manage and optimize campaigns across different platforms and channels. Use this module to create and configure your advertisers, campaigns, line items, and creatives.
Analytics
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Monitor campaign performance with customizable reports and dashboards, visualize data, and share results directly with clients or partners.
Admin
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Create and configure users, accounts, roles, and alerts. Build custom role permissions for different users in your organization, and manage account activity alerts.
FreeWheel
Buyer Cloud Updates
The Buyer Cloud User Guide contains product release notes and an API changelog to document recent enhancements and improvements to Buyer Cloud.
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