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What is FreeWheel
DSP Solutions?Buyer Cloud?
FreeWheel Buyer Cloud is a demand-side platform designed to help advertisers succeed in data-driven, programmatic advertising. Buyer Cloud combines direct premium supply access, advanced data and identity capabilities, and intelligent automation to both strengthen and simplify the programmatic buying workflow.
This user guide is the primary resource for FreeWheel’s Advertiser Suite customers seeking to understand and effectively use Freewheel's DSP solutions. Freewheel DSP solutions are designed to help advertisers succeed in the programmatic, data-driven TV advertising landscape. Buyer Cloud. This guide covers key workflows, platform concepts, and detailed module functionality to support users in planning, activating, and optimizing their media buying strategies. It also includes product release notes and an API change log to keep users informed of the latest updates and enhancements.
FreeWheel DSP
The FreeWheel DSP is a leading demand-side platform designed for streamlined programmatic activation. It features a unified user interface and integrated workflows, provides exclusive access to valuable data, and offers premium, curated omnichannel inventory—all optimized for efficiency and performance.
Buyer Cloud
Take control and build your own buying platform with FreeWheel Buyer Cloud. This suite of extensible APIs puts you in full control of CTV media activation and seamlessly integrates with existing agency systems. It provides a scalable, flexible foundation so you can tailor buying strategies and create bespoke CTV advertising solutions that drive results and strengthen your value as a strategic partner. For more information on using Buyer Cloud, navigate to the API documentation here.
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FreeWheel Buyer Cloud Modules
Buyer Cloud is separated into three primary areas for campaign management, campaign performance monitoring, and system administration. The three main modules in the UI correspond to these functions:
Trafficking
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Manage and optimize campaigns across different platforms and channels. Use this module to create and configure your advertisers, campaigns, line items, and creatives.
Analytics
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Monitor campaign performance with customizable reports and dashboards, visualize data, and share results directly with clients or partners.
Admin
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Create and configure users, accounts, roles, and alerts. Build custom role permissions for different users in your organization, and manage account activity alerts.
FreeWheel Buyer Cloud Updates
The Buyer Cloud User Guide contains product release notes and an API changelog to document recent enhancements and improvements to Buyer Cloud.
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FreeWheel DSP Modules
Trafficking
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Core Objects
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Tools
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Analytics
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Reporting
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Dashboards
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