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What is FreeWheel DSP Solutions?
FreeWheel DSP is an omnichannel demand-side platform built to streamline programmatic media buying across premium video and digital inventory. It provides advertisers and media buyers with powerful tools to plan, activate, and optimize campaigns. The platform offers direct access to curated, high-quality supply, along with smart automation features that drive efficiency in campaign setup, bidding, and optimization workflows. With built-in analytics and reporting capabilities, FreeWheel DSP enables data-driven decision-making and transparent performance measurement. Its buy-side bidder technology is designed to integrate seamlessly into the broader programmatic ecosystem, supporting scalable transactions across CTV, desktop, mobile, and audio.
This space serves as the central hub for FreeWheel DSP user interface documentation and ongoing release updates.
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FreeWheel DSP Solutions
This user guide is the primary resource for FreeWheel’s Advertiser Suite customers seeking to understand and effectively use Freewheel's DSP solutions. Freewheel DSP solutions are designed to help advertisers succeed in the programmatic, data-driven TV advertising landscape. This guide covers key workflows, platform concepts, and detailed module functionality to support users in planning, activating, and optimizing their media buying strategies. It also includes product release notes and an API change log to keep users informed of the latest updates and enhancements.
FreeWheel DSP
FreeWheel DSP
The FreeWheel DSP is a leading demand-side platform designed for streamlined programmatic activation. It features a unified user interface and integrated workflows, provides exclusive access to valuable data, and offers premium, curated omnichannel inventory—all optimized for efficiency and performance.
Buyer Cloud
Take control and build your own buying platform with FreeWheel Buyer Cloud. This suite of extensible APIs puts you in full control of CTV media activation and seamlessly integrates with existing agency systems. It provides a scalable, flexible foundation so you can tailor buying strategies and create bespoke CTV advertising solutions that drive results and strengthen your value as a strategic partner. For more information on using Buyer Cloud, navigate to the API documentation here.
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FreeWheel DSP Modules
Trafficking
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Core Objects
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Tools
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Analytics
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Reporting
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Dashboards
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Admin
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