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Overview

AdChoices is a self-regulated tool from created by the Digital Advertising Alliance (DAA) which to provide transparency and control for users regarding the collection and use of their browsing data for online advertising. It allows users to know understand when their information about browsing activity and interests may be collected or used for online advertising.AdChoices is completely targeted advertising and to opt-out if desired.

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How it Works

• AdChoices Control: The tool is entirely controlled by the advertiser and is not included by the advertising exchange.
  
  
• Beeswax Support: The AdChoices script is supported by

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• FreeWheel DSP as a creative add-on.

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• Opting Out: When a user

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• opts out through the AdChoices icon, their cookie/device ID

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• is excluded from Beeswax’s audience pool

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• . This means Beeswax will no longer be able to target

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• that user for future advertising.

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Adding AdChoices as a Creative Add-On

To add AdChoices to a creative in the UIplatform, follow these steps:

1. Navigate to the creative you are adding AdChoices to
2. Open the 'pixels and scripts' section
3. a creative by clicking Trafficking> Creatives> then clicking a creative's name.
   
   
4. Navigate to Pixels an Scripts under the General tab.
   
   
5. Within AdChoices under the Creative Add-Ons section, Under 'creative add-ons' select one of the available AdChoices options. Options
   • Available options for placement and size include:
     • Small, bottom-right / Large, bottom-right
     • Small, bottom-left / Large, bottom-left
     • Small, top-right / Large, top-right
     • Small, top-left / Large, top-left
       
       
6. Once selected, the AdChoices logo will appear on the creative in the preview and click through to this . The logo will also be clickable and will redirect to the AdChoices page.