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Overview
This feature must be enabled by the Beeswax team. Please contact Support and your Account Manager if you are interested.
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With this feature, users can be dynamically added to segments using values from a website, eliminating the need to install a separate pixel for every
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potential segment.
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For example,
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a retailer who wants to pass
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a brand name or product name (or
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both) when a user visits a product details page
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can use this solution to add the user to a specific segment in the platform. This feature must be enabled by the Beeswax
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team. To get started, please reach out to your Account Representative for more information.
How It Works
How it Works
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Create a New Segment
- Navigate to Trafficking > Segments > New Segment.
- Navigate to Trafficking > Segments > New Segment.
Name the Segment
- Assign a name to the segment as needed.
- Assign a name to the segment as needed.
Define the Alternative ID
- In the Alternative ID field,
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- enter the dynamic value
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- that will be
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- passed to
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- Beeswax for
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- this segment.
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- It’s recommended to use lowercase letters and avoid spaces or special characters to minimize potential issues.
- If your
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- key-value library includes
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- special characters,
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- Beeswax supports them, but it is advised to do additional QA to ensure proper URL escaping.
- Beeswax supports them, but it is advised to do additional QA to ensure proper URL escaping.
Select the Tag Type
- Choose the tag type: Javascript Tag Using Alternative ID to add users into a segment
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- .
- .
Save and Generate Tag
- Click
- Save & Generate Tag
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- . Note the account_id is a required parameter for this tag, unlike in a standard segment tag. The generated tag will look
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- like this:
HTML <img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&account_id=1&value=" height="0" width="0">
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Install the Pixel
- Install the pixel on the conversion page
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- .
- Use JavaScript or another technology to dynamically populate the segment alternative ID when the pixel is
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- triggered on the page.
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- The tag will
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- result in a 3XX redirect with additional parameters.
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Using a
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Single Segment Tag to
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Populate Multiple Segments with Alternative IDs
The segment tag can be configured to add
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a user to multiple segment keys
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within the Beeswax platform. This
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is done by specifying
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multiple segment_alt_id
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parameters in the segment URL.
Example of Adding Multiple Segments:
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<img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&segment_alt_id=ari&segment_alt_id=ram" height="0" width="0"> |
If
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a value
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is needed for each user-segment association,
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specify the value parameter in the same order
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as the segment_alt_
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id parameters.
Example with Value Assignments:
To assign a value of 1.5 to
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shamim and 3.6 to
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ari,
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use either of the
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following:
Option 1:
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<img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&segment_alt_id=ari&value=1.5&value=3.6" height="0" width="0"> |
Option 2:
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<img src="https://segment.prod.bidr.io/associate-segment?buzz_key=buzzkey&segment_alt_id=shamim&value=1.5&segment_alt_id=ari&value=3.6" height="0" width="0"> |
If you
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want to assign
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values to only some segments
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, make sure an empty &value=
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parameter is included for each segment
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that does not receive a value. This ensures that the key-to-value order is
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maintained. The number of
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value
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parameters must
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match the number of
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segment_alt_id
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parameters.
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Limits
- A user can be added to up to 100 segment keys in a single associate-segment call.
- This is a hard limit and cannot be increased.