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Overview
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Creating a campaign allows configuring particular settings like start/end dates and budget for a group of desired line items. Line items grouped into a campaign provide flexibility in targeting, budget allocation, and bidding strategy. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item that both fall under the same campaign. Essential settings can be set on the line item level and do not have to get adopted from the campaign-level settings. This could include a separate start/end date, budgeting, and many more. To view how to create a campaign in Beeswax, please |
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see Create a Campaign. |
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Accessing Campaigns Page
To access the Campaigns page, navigate to Trafficking > Campaigns
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at the top of the screen in Beeswax.
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Alternatively, Campaigns may be clicked on from the Advertisers list view to show any campaigns that are pre-filtered to that advertiser. |
Campaigns List View
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The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns. |
List View Fields
| Column Name | Definition |
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| Name & ID | Campaign name and unique ID. |
| Line Items | The line Items that are associated to this campaign. Clicking the number will navigate to the line items list view screen. |
| Status | Active or Inactive. The campaign will not spend if set to Inactive. |
| Budget | Total budget allocated to the campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. |
| Start/End Date | Campaign Start and End date set during the creation process. |
| Today Spend (Scroll to the right in UI to view) | Spend on current day. |
| Lifetime Spend (Scroll to the right in UI to view) | Campaign lifetime total spend. |
| Today Impressions (Scroll to the right in UI to view) | Impressions served on current day. |
| Lifetime Impressions (Scroll to the right in UI to view) | Total impressions over course of campaign life cycle. |
Campaign Features
Bulk Edit or Deactivate Multiple Campaigns
When viewing the campaign list view screen, multiple campaigns can be selected at once via the checkbox to the left of the campaign name. Then, an option to either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will allow bulk change of general settings for the selected campaigns.
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Certain fields may not be eligible for bulk edit for various reasons including different line item advertisers, etc. |
Campaign Inline Edit
Campaign inline edit allows the editing of fields quickly on the campaign list view. To enable, click the Edit Mode toggle at the top right of the list view. From here, edit certain fields such as
- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
Once the changes are complete, click Save.
Quick stats
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Campaign Quick Stats will only appear once a campaign has been created. |
To the right of the Summary and General tabs when creating a campaign, quick stats are available to view that display relevant details of the campaign. These details include:
| Name | Definition |
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| On Schedule Index (OSI) | The On Schedule Index (OSI) is a metric used to measure the delivery performance of a campaign relative to its scheduled impressions over a given period. |
| Total Budget / Daily Budget | The total budget for the campaign displayed next to the daily budget for the campaign. |
| Total Spend / Remaining Budget | The total spend for the campaign displayed next to the remaining budget for the campaign. |
| Total Impressions | The current total number of impressions received for this campaign. |
| Associated Line Items | Dropdown option to display the associated line items with this campaign. Each line item will be displayed with the line item name and associated ID. |
Additionally, clicking Performance Report will generate a report that is curated specifically to the campaign.