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Overview
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Creating a campaign allows |
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configuring particular settings like start/end dates |
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and budget |
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for a group of desired line items. |
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Line items grouped into a campaign provide flexibility in targeting, budget allocation, and bidding strategy. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item that both fall under the same campaign. Essential settings can be set on the line item level and do not have to get adopted from the campaign-level settings. This could include a separate start/end date, budgeting, and |
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many more. To view how to create a campaign in Beeswax, please |
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see Create a Campaign. |
Campaign Related Definitions
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In order to create a Campaign, an Advertiser must be created prior so the campaign may be assigned to an Advertiser.
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Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually.
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Experiments (Y/N)
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To schedule a Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Set the target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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To set up revenue calculation, select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins.
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Enable campaign pacing and frequency caps.
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Campaigns List View
Accessing Campaigns Page
To access the Campaigns page, navigate to Trafficking > Campaigns at the top of the screen in Beeswax.
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Alternatively, Campaigns may be clicked on from the Advertisers list view to show any campaigns that are pre-filtered to that advertiser. |
Campaigns List View
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The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns. |
List View Fields
| Column Name | Definition |
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| Name & ID | Campaign |
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| name and unique ID. | |
| Line Items | The line Items that are associated to this |
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| campaign. Clicking the number will navigate to the |
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| line items list view screen. | |
| Status | Active or Inactive. The |
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| campaign will not spend if set to Inactive. | |
| Budget | Total budget allocated to the |
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| campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. | |
| Start/End Date | Campaign Start and End date set during the creation process. |
| Today Spend |
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| (Scroll to the right in UI to view) | Spend on current day. |
| Lifetime Spend (Scroll to the right in UI to view) | Campaign lifetime total spend. |
| Today Impressions (Scroll to the right in UI to view) | Impressions |
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| served on |
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| current day |
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| Lifetime Impressions (Scroll to the right in UI to view) | Total impressions over course of |
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| campaign life cycle. |
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Campaign Features
Bulk Edit or Deactivate Multiple Campaigns
When viewing the
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campaign list view screen, multiple campaigns can be selected at once via the checkbox to the left of the
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campaign name. Then, an option to
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either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will
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allow bulk change of
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general settings for the selected campaigns.
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Certain fields may not be eligible for bulk edit for various reasons including different line item advertisers, etc. |
Campaign Inline Edit
Campaign inline edit allows the editing of fields quickly on the campaign list view. To enable, click the
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Edit Mode toggle at the top right of the list view. From here, edit certain fields such as
- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
Once the changes are complete, click Save.