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Table of Contents

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Overview

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MultiExcerptNameAnalytics

The Analytics module contains various available reports under Reporting

'. Also available is the Dashboards feature that allows custom creation of different dashboards as well as the out-of-box available dashboards which include

. In addition to pre-built dashboards for Monitoring, Metamarkets, and Performance

. If looking to

, users can also create custom dashboards to suit specific needs. To have a custom dashboard created, please reach out to

your account

your account representative.

section

Accessing Analytics Module

To access the Analytics module, click the Analytics menu at the top of the screen.

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Available Reports in Report Builder

To see more information on each report type within Analytics, click a report name below:

  1. Performance Report
  2. Domain Report
  3. App Report
  4. Inventory
Report NameDescriptionBid Decision Flow

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MultiExcerptNamebdf
PageWithExcerptBid Decision Flow

App Report Multiexcerpt includeMultiExcerptNameappPageWithExcerptApp PageWithExcerptBid Performance
  1. Report
  2. Bid Performance Report
Multiexcerpt includeMultiExcerptNamebpr
  1. Billing Report
  2. Conversion Report
Multiexcerpt includeMultiExcerptNamePageWithExcerptConversion Report
conv
  1. Deal
Report

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MultiExcerptNamedeal
PageWithExcerptDeal Report

Domain Report

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MultiExcerptNamedomain
PageWithExcerptDomain Report

DSP Billing
  1. Report

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MultiExcerptNamedsp
PageWithExcerptDSP Billing Report

Events Report Multiexcerpt includeMultiExcerptNameeventsPageWithExcerptPageWithExcerpt
  2. Events Report
  3. Geography Report

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MultiExcerptNamegeo
PageWithExcerptGeography Report

Incrementally Report Multiexcerpt includeMultiExcerptNameincre
  1. Incrementality Report
Inventory
  1. Platform Report
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MultiExcerptNameinv
PageWithExcerptInventory Report
Pacing Report Multiexcerpt includeMultiExcerptNamepacing
  1. Pacing
ReportPerformance Report

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MultiExcerptNameperf
PageWithExcerptPerformance Report

Platform Report Multiexcerpt includeMultiExcerptNameplatPageWithExcerptPlatform
  1. Report
  2. Segment Delivery Report
Multiexcerpt includeMultiExcerptNamePageWithExcerptSegment Delivery Report
seg
  1. Vendor Report

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MultiExcerptNamevendor
PageWithExcerptVendor Report

  1. Bid Decision Report

Multiexcerpt include
MultiExcerptNamebdr
PageWithExcerptBid Decision Report

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  1. Audience Report
  2. Video Genre Report

Accessing Analytics Module

To access the Analytics module, click the Analytics menu at the top of the screen.


Dashboards

Info

To have a new dashboard enabled, please reach out to your account representative.

For the purpose of enhancing data accessibility, the DSP has a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.

To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.

For more information on Dashboards, see Report Builder.

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