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Overview
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Creating a campaign allows |
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configuring particular settings like start/end dates |
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and budget |
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for a group of desired line items. |
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Line items grouped into a campaign provide flexibility in targeting, budget allocation, and bidding strategy. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item |
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that both fall under the same campaign. Essential settings can be set on the line item level and do not have to get adopted from the campaign-level settings. This could include a separate start/end date, budgeting, and |
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many more. To view how to create a campaign in Beeswax, please |
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see Create a Campaign. |
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| title | Click to view Campaign-related definitions |
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In order to create a Campaign, you must first have at least one Advertiser to assign it to.
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Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually.
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Experiments (Y/N)
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- When the toggle is set to Yes, a new Experiment tab appears on the object that allows a Test Plan to be associated with the campaign.
- When the toggle is set to No, the experiment tab does not appear. The toggle is set to "No" by default.
- If the toggle is set to Yes but no Test Plan is selected in the Experiment tab before closing the window, the toggle gets reset to No. It is recommended to set up the Experiment after you create both the Campaign and Line Item.
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To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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To set up revenue calculation select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins.
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Enable campaign pacing and frequency caps.
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Accessing Campaigns Page
To access the Campaigns page, navigate to Trafficking > Campaigns at the top of the screen in Beeswax.
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Alternatively, Campaigns may be clicked on from the Advertisers list view to show any campaigns that are pre-filtered to that advertiser. |
Campaigns List View
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The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns. |
List View Fields
Campaigns List View
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| Column Name | Definition |
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| Name & ID | Campaign |
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| name and unique ID. | |
| Line Items | The line Items that are associated to this |
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| campaign. Clicking the number will navigate to the |
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| line items list view screen. | |
| Status | Active or Inactive. The campaign will not spend if set to Inactive. |
| Budget | Total budget allocated to the |
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| campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. | |
| Start/End Date | Campaign Start and End date set during the creation process. |
| Today Spend |
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| (Scroll to the right in UI to view) | Spend on current day. |
| Lifetime Spend (Scroll to the right in UI to view) | Campaign lifetime total spend. |
| Today Impressions (Scroll to the right in UI to view) | Impressions |
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| served on |
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| current day |
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| Lifetime Impressions (Scroll to the right in UI to view) | Total impressions over course of |
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| campaign life cycle. |
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Campaign Features
Bulk Edit or Deactivate Multiple Campaigns
When viewing the
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campaign list view screen, multiple campaigns can be selected at once via the checkbox to the left of the
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campaign name. Then, an option to
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either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will allow
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bulk change
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of general settings for the selected campaigns.
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Certain fields may not be eligible for bulk edit for various reasons including different line item advertisers, etc. |
Campaign Inline Edit
Campaign inline edit allows
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the editing of fields quickly on the campaign list view. To enable, click the
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Edit Mode toggle at the top right of the list view. From here, edit certain fields such as
- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
Once the changes are complete, click Save
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To create a campaign, start by navigating to Trafficking > Campaigns. From here, the Campaigns list view appears.
Select New Campaign to display a pop-up window that allows choosing both an Advertiser to assign the campaign to, and the desired Campaign Name.
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Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one. |
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Campaign Quick stats
To the right of the Campaign creation screen, quick stats are available to view that display relevant details of the campaign. These details include:
- On Schedule Indicator (OSI)
- Total Budget
- Daily Budget
- Total Impressions
- Remaining Budget
- Total Spend
- Associated Line Items
Additionally, users may click "Performance Report" to generate a report the is curated specifically to the campaign.
General Tab
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Prior to entering information for campaign, there is an option to "Select Campaign Preset" on the top right of the General tab screen. To learn more more, please see Presets. |
Essential Settings
The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget.
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To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Select a budget type which could be be Spend with Vendor Fees, Impressions, or Spend. Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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Frequency Cap
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Up to three frequency caps are allowed at the Campaign level. You can also set additional frequency caps at the Line Item level. |
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Choose the type of ID that the frequency cap will be applied to. Options include:
- Standard (cookie or device type)
- IP Address
- Customer ID
- Person ID
- Household ID
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Using fallback will allow the system to use the next available ID type if the one selected is not available. |
Vendor Fees
Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Read more on how to set up vendor fees here.
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Custom Event Association
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To associate an Event, it must be set to allow only selected Campaigns for attribution |
Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here.
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Revenue
A revenue type and amount may be set on a campaign, which can be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.
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Select a type of Revenue to report on for the campaign:
- Cost Per Acquisition Basis
- Cost Per Click (CPC) Basis
- Cost Per Completed Video Basis
- Cost Per Install Basis
- CPM Basis
- None
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Segment Extension
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If using an extension for the campaign to gather additional data with providers such as LiveRamp, or Tapad, select the vendor via dropdown as well as the specific segment extension. |
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Specify the extension level:
- Person
- Household
- Person Extend Only
- Household Extend Only
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- 1st Party Segments Only
- 3rd Party Segments Only
- All Segments
SKAd Network
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Ghost Bidding
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Ghost Bidding is currently in Beta. For more information about activating this feature, please reach out to your Customer Success Manager. |
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.
Experiments
Customers can target different line items to sets of non-overlapping users, allowing comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the Experiments feature creates isolated subsets of users, and ensures these users are only exposed to one Line Item setup.
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Modifiers Tab
Bid and Delivery Modifiers
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There is an option to "Choose Existing" when creating a modifier. This will present a dropdown of pre-created options created on the account level. To learn more, please see Bid Modifiers. |
Beeswax allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price while Delivery Modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery Modifiers for more information.
Bid Modifier Setup
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Delivery Modifier Setup
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- With Terms
- Select desired targeting fields for the Modifier.
- With Model
- Select a pre-created model and apply a Fallback Weight.
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Summary Tab
The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset".
Campaign Duplication
Once the Campaign settings have been completed, there is an option to duplicate the selected Campaign information for future Campaigns. To duplicate, select the ellipses on the top right corner of the Campaigns screen > the select Duplicate.
From this view, type the desired name for this duplication and choose the settings from this campaign to duplicate, along with a number of copies to make. Once confirming the selections, users may "Duplicate and Continue" to get back to the Campaign creation process. Alternatively, clicking "Duplicate and Close" will create the duplication and close out of the Campaign creation screen.
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If selecting more than one copy to duplicate, only the "Duplicate & Close" option will be selectable. |
Campaign Activity Log
Once the Campaign is created, an activity log is available to view by clicking the Campaign Name > then Activity Log tab.
This log is a view of different changes an activity that has been done to this selected Campaign. See the table below for the viewable fields:
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