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Overview Overview

Overview

Cost Lines on the DSP grid can be linked to one or more Buyer Cloud (formerly known as FreeWheel DSP) campaigns, reducing the need to manually re-enter details across multiple platforms. Linking a Buyer Cloud campaign also creates a connection that allows delivery costs and metrics to flow from Buyer Cloud to OneStrata.

The linked Buyer Cloud campaigns campaign can be a new campaigns campaign or an existing campaignscampaign:

Linking a Cost Line to a Buyer Cloud campaign creates a connection that allows delivery costs and metrics to flow from Buyer Cloud to OneStrata, which can then be used for actualization.

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Link a Cost Line to a New Buyer Cloud Campaign

To create a new Buyer Cloud campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. The Supplier of the Cost Line must be linked to Buyer Cloud.
   
   
2. Go to the DSP dashboard for Buyer Cloud.
   
   
3. If not logged in already, log in to Buyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Essential Settings	Advertiser	Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated Buyer Cloud campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired Buyer Cloud campaign name.
   Essential Settings	Start Date	Select a start date for the Buyer Cloud campaign.
   Essential Settings	Optional End Date	Optional: Select an end date for the Buyer Cloud campaign.
   Essential Settings	Currency	Select the currency of the Buyer Cloud campaign budget.
   Essential Settings	Continents	Select the continent(s) in which the Buyer Cloud campaign can be served.
   Essential Settings	Budget Type	Select the budget type of the Buyer Cloud campaign: Spend Impressions Spend with vendor fees
   Essential Settings	Budget	Enter the maximum budget of the Buyer Cloud campaign.
   Essential Settings	Optional Daily Budget	Optional: Enter the maximum daily budget of the Buyer Cloud campaign.
   Essential Settings	Optional Notes	Optional: Enter any additional context about the Buyer Cloud campaign.
   Frequency Cap	Optional ID Type	Optional: Add a frequency cap to the Buyer Cloud campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types: Standard IP Address Person Address Household ID
   Frequency Cap	Only use if adding a frequency cap Use Fallback	For the frequency cap, select whether or not the frequency cap has a fallback.
   Frequency Cap	Only use if adding a frequency cap X ads every Y INTERVAL	For the frequency cap, select the count and interval of the frequency cap.
   SKAd Network	Enable SKAd Tracking	Select whether or not the Buyer Cloud campaign has SKAd tracking enabled.

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Buyer Cloud platform.

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Link a Cost Line to an Existing Buyer Cloud Campaign

To link a Cost Line to an existing Buyer Cloud campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line.The Supplier of the Cost Line must be linked to Buyer Cloud.
   
   
2. Go to the DSP dashboard for Buyer Cloud.
   
   
3. If not logged in already, log in to Buyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Link to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a Buyer Cloud campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget Type	The value of the Budget Type field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget	The value of the Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Daily Budget	The value of the Daily Budget field is automatically populated from the selected Buyer Cloud campaign and cannot be changed within OneStrata.

   
   
   
7. Click Link.

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Unlink a Buyer Cloud Campaign From a Cost Line

To unlink a Buyer Cloud campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

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Update a Linked Buyer Cloud Campaign

To update a linked Buyer Cloud campaign, follow the steps in Update an Entity Linked to a Cost Line.

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View the Details of a Linked Buyer Cloud Campaign

To view the details of a linked Buyer Cloud campaign, follow the steps in View the External Details of a Linked Cost Line.

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View the Delivery Metrics of a Linked Buyer Cloud Campaign

To view the delivery metrics of a linked Buyer Cloud campaign, follow the steps in View the Delivery Metrics of a Linked Cost Line.