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Overview
The Entity Management page manages the key data records used across an agency to operate its business, and defines entities such as an agency's clients, products, and vendors. Entity record streamline data sharing and facilitate data transactions between teams and throughout an agency.
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Agency Group entities define advertising agencies, their business structures, and their client relationships.
The Agency Group entity hierarchy is as follows, from highest to lowest:
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Vendor Group entities define who is paid for a media activity, who runs the activity, where the activity is run, and the relationship between these three entities.
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In OneStrata, the term "vendor" is used to refer collectively to Payee, Order Partner, and Supplier entities. |
The Vendor Group entity hierarchy is as follows, from highest to lowest:
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