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Identity-Enriched Logs
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*Customers must have early access to the FreeWheel Identity Network Customized Graph to leverage first-party IDs. |
What is it? Identity-enriched logs enhance Beeswax Bid and Win Logs with identifiers from the FreeWheel Identity Network. This new offering integrates universal IDs, hashed emails, or first-party IDs* into existing Beeswax data improving the accuracy of measurement and attribution. These logs are accessible through FreeWheel's native application within the Snowflake data clean room and now include four new fields:
- YOURCUSTOMID_PERSON
- YOURCUSTOMID_PERSON_IDS
- YOURCUSTOMID_HOUSEHOLD
- YOURCUSTOMID_HOUSEHOLD_IDS
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The <YOURCUSTOMID> field section will be populated with the ID type selected for enrichment. |
How am I affected? Customers must subscribe to this additional log-type to access this feature. If interested, please reach out to your Beeswax account representative
Resources(s): Identity-Enriched Logs