Use * syntax for faster search
Page History
| Section | ||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
...
Overview
As a
...
BaaS or DSP customer, there are multiple options to
...
address any cross-device
...
needs for targeting and frequency capping.
...
Options to choose from for segment extension:
- To use
...
- LiveRamp or FreeWheel Identity Network
- To extend at the individual or household level
- To extend 1st Party, 3rd Party, or all segments
...
Use Cases
| Targeting | Frequency Capping |
...
|
...
|
...
|
You can frequency cap:
...
|
...
|
| Section |
|---|
How it works
Here is the workflow for the enhanced
...
LiveRamp and
...
FreeWheel graphs:
- Beeswax receives an auction.
- Beeswax evaluates identity signals (cookies, MAIDs, CTV IFAs, and now IPv4 Addresses) against the cross-device graphs to include all IDs connected to the incoming identity signal.
- Beeswax sends auctions to qualifying bidders.
- Qualifying bidders evaluate line items based on the cross-device configuration per line-item.
Enablement
...
LiveRamp
If
...
For Segment Extension:
- Select "Extend with TapAd" or "Maximize Reach (All Vendors)" for Extension Vendor in the Line Item Overview
- Select “Household” Extension
For Frequency Cap:
- Select "Tapad" under Person/Household Vendor
LiveRamp
...
LiveRamp is enabled, no changes need to be made, the LiveRamp expansion will already be enabled. The same UI controls can still be used for cross-device functionality for Segment Extension and Frequency Cap.
For Segment Extension:
...
- Select "Extend with LiveRamp" or "Maximize Reach (All Vendors)" for Extension Vendor in the Line Item Overview
- Select “Household” Extension
For Frequency Cap:
- Select "LiveRamp" under Person/Household Vendor
...
- Navigate to the General tab of either a campaign or line item.
- Toggle Yes for segment extension.
- From the Extension Vendor dropdown, select Extend with Liveramp and choose "Household" extension.
Enable a Frequency Cap
- Navigate to the General tab and scroll down to Frequency Cap.
- Select either a person or household level ID Type. Then, select LiveRamp under the "Person Vendor" dropdown.
- Set a frequency cap and click Save & Continue.
| Note |
|---|
If these options are not available in the UI, please reach out to your Customer Success Manager for access. |
FreeWheel Identity Network
For instructions on how to configure segment extension and frequency capping, please see FreeWheel Identity Network.
FAQs
Q: What type of IP addresses are included?
A: IPv4 addresses only.
Q: Are Beeswax and LiveRamp collaborating and using these IP addresses to build out their respective graphs?
A: No, Beeswax is simply matching IPs from bid requests to IPs already present in the LiveRamp graph.
Q: In which regions is this feature available?
A:
...
LiveRamp is US and EMEA and FreeWheel ID network is available in US/CA.
Q: Are all inventory types evaluated for cross-device via the IP address?
A: No, only CTV inventory is applicable.
Q: How do I enable this feature?
A:
...
This is activated by default for all
...
customers with LiveRamp enabled.
Q: Can I use cross device extension to extend the reach of IP segments?
A: No; you cannot use cross device extension from IP address segments to cookies/device IDs. Our integration only allows you to take segments of cookies/device IDs and extend them to IPs, not vice versa.