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Overview
Advertisers increasingly recognize the value of programmatic access to audio inventory as more consumers turn to streaming services for podcasts and music. This shift has made digital audio one of the fastest-growing yet underutilized channels in programmatic advertising, presenting a significant opportunity to expand reach and scale within omnichannel campaigns.
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Deals:
Audio inventory is typically purchased through Private Marketplace (PMP) deals. To tailor deals according to specific needs (i.e. content genre, podcasts vs music, etc), consult with the Inventory Desk team or to choose from their selection of always-on deals or to source create a new deal.
Geography:
While audio inventory is available globally, the largest scale is observed in the United States.
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For omnichannel strategies that include audio inventory, it is recommended to use the FreeWheel Identity Network for measuring reach and reporting on conversions across devices.
CPM Guidance
- Open Exchange Music Inventory via Deals: ~ $8.00
- Open Exchange Podcast Inventory via Deals: ~$12.00